Media Executive

Primary Job Function: 

Drive the media strategy & execution for one of Marico’s digital first Brands to ensure relevant Brand reach 

Key Deliverables of the Role: 

• Responsible for strategizing & end-to-end execution of the Brand’s Digital Campaigns across Meta, Google and other social platforms. 
• Liaison with Brand Managers, Content teams and Online Sales teams to understand the media requirements, independently setup, monitor & vigorously optimise all digital campaigns 
• Develop actionable insights using all media data, enable Social Listening and insighting for the relevant teams to action on 
• Drive metrices across the full funnel for the Brand, plan for relevant interventions – both tactical & strategic – basis Business/Brand requirements Expected Knowledge, 

• Should have had hands-on experience in setting up & running campaigns independently, in the absence of an Agency ecosystem – especially across Meta & Google ecosystems. SEO and AEO experience would be an added advantage. 
• Ability to define, plan, execute &monitor success metrices basis Campaign briefs/requirements from Brand/Business and plan for campaigns accordingly. 
• Should be able to distil insights out of Campaign performance & adjust campaigns accordingly.  
• Should know basics of A/B testing to make necessary campaign re-alignments.  
• Having a D2C Website Marketing experience is an added advantage.  
• Knows fundamentals of Microsoft Office tools, experience of making Dashboards on MS Excel would be an added advantage. 
• Strong team player, with a knack for working in a fast-paced environment. 
• Manages & implements projects & processes with excellence. 
• Willing to go above & beyond in staying updated with latest trends – both Social & Technological. 
• Experience in managing Food brands would be an added advantage