Media Buyer

Haypex Media is a digital media company focused on building, growing, and marketing mobile applications. We use performance-driven marketing, creative experimentation, and data analytics to acquire users, improve engagement, and scale our apps across global markets.

• We're looking for a Google Ads & Mobile App Marketing Specialist who has strong hands-on knowledge of Google Ads and understands how to drive measurable growth for mobile applications.

What You'll Do

• Plan, launch, manage, and optimize Google Ads campaigns for mobile applications.
• Manage app acquisition campaigns across Google Ads, including App Campaigns and performance-focused campaigns.
• Analyze campaign and user acquisition data to identify growth opportunities.
• Manage campaign budgets and continuously optimize spend toward better performance.
• Research competitors, market trends, keywords, audiences, and new user acquisition opportunities.
• Track campaign performance and prepare regular reports with actionable insights.
• Identify underperforming campaigns and implement optimization strategies.
• Experiment with new Google Ads features, targeting strategies, bidding approaches, and acquisition methods.
• Help scale successful campaigns while maintaining efficient acquisition costs.
• Stay updated with the latest trends and best practices in mobile app marketing and performance advertising.

What We're Looking for

• Strong practical knowledge of Google Ads and digital performance marketing.
• Understanding of mobile app user acquisition and app marketing.
• Experience with Google App Campaigns is highly preferred.
• Knowledge of Google Analytics / Firebase and mobile app tracking is a plus.

Experience: 1 Year

Employment Type: Full-Time

Location: Mohali, Punjab

Work Mode: On-site / Hybrid