Media Buyer (VSL)

About the Role

We are looking for a Media Buyer - VSL (Video Sales Letter) with strong hands-on experience in performance marketing and direct-response advertising.

The ideal candidate will be responsible for planning, launching, optimizing, and scaling paid campaigns driving traffic to VSL-based funnels. You should have a strong understanding of Meta Ads, funnel performance, audience behavior, and campaign economics, with a proven ability to scale profitable campaigns while maintaining target CPA and ROAS.

Key Responsibilities

• Plan, launch, manage, and optimize Meta Ads campaigns for VSL funnels.

• Drive high-quality and profitable traffic to VSL landing pages and conversion funnels.

• Analyze campaign performance across the complete funnel - Ad Landing Page VSL Checkout/Conversion.

• Monitor key performance metrics including CPM, CTR, CPC, CVR, CPA, ROAS, AOV, EPC, and overall profitability.

• Scale winning campaigns, audiences, creatives, and GEOs while maintaining profitability.

• Conduct continuous A/B testing of creatives, hooks, ad copy, audiences, placements, and campaign structures.

• Identify performance bottlenecks across the funnel and work with relevant teams to improve conversion rates.

• Analyze VSL performance, including watch time, engagement, drop-off points, and conversion rates.

• Manage and optimize daily/monthly advertising budgets based on campaign performance.

• Develop and test new acquisition angles, audience segments, and creative concepts.

• Monitor campaign trends and make data-driven decisions to improve efficiency and profitability.

• Collaborate with the Creative, Copy, and Funnel teams to develop high-performing VSL creatives and landing pages.

• Maintain regular performance reports and communicate campaign insights, challenges, and growth opportunities.

Requirements

• 2-4 years of experience in Media Buying / Performance Marketing.

• Strong hands-on experience with Meta Ads Manager.

• Prior experience working with VSL funnels, direct-response campaigns, lead generation, or conversion-focused marketing.

• Proven experience in scaling profitable paid campaigns.

• Strong understanding of CPA, ROAS, CTR, CPC, CPM, CVR, AOV, EPC, and LTV.

• Strong analytical skills with the ability to interpret campaign and funnel-level data.

• Experience managing significant advertising budgets.

• Ability to identify winning creatives, audiences, offers, and campaign structures.

• Strong understanding of Facebook Ads policies, campaign setup, tracking, and optimization.

• Experience working with international GEOs will be an advantage.

Preferred Skills

• Experience with Google Ads, TikTok Ads, native advertising, or other paid acquisition platforms.

• Experience with VSL, advertorial, direct-response, affiliate, or e-commerce funnels.

• Familiarity with tools such as GA4, Voluum, RedTrack, Binom, Hyros, or similar tracking platforms.

• Understanding of Facebook Pixel, CAPI, UTM tracking, attribution, and conversion tracking.

• Basic understanding of landing-page and funnel optimization.

• Ability to work with Canva, CapCut, or other creative tools is a plus.

What We re Looking For

• A data-driven and performance-focused Media Buyer.

• Strong ownership of campaign performance and profitability.

• Someone who enjoys testing, experimenting, and finding scalable winning combinations.

• Strong understanding of direct-response marketing and consumer psychology.

• Ability to work in a fast-paced environment and make quick, data-backed decisions.

• A growth mindset with a strong focus on scaling revenue while protecting margins.

Why Join Us

• Opportunity to work on performance-driven campaigns

• Fast-paced and growth-oriented environment

• Ownership and learning opportunities

• Collaborative and dynamic team culture