Media Buyer- CPS
AdSparx · Gurugram · onsite · Posted 7d ago
Undisclosed1–3 yrsfulltimeSourced from
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About this role
Job Summary
Job Details
Responsibilities
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
The objective of this role is to manage and execute Google Ads campaigns, focusing on generating profitable results. The media buyer will leverage their analytical skills to test, optimize, and scale campaigns while producing engaging ad creatives.
Job Details
- Job Title: Media Analyst
- Job Location: Sector 66, Gurugram, Haryana
- Employment Type: Full Time
- Experience Required: 2-6 years
- Work Setup Schedule: 11 AM to 8 PM (1st 3rd Saturday WFH)
Responsibilities
- Plan, launch, manage, and optimize paid advertising campaigns for CPS Model
- Work across platforms such as Google Ads, Meta Ads, Microsoft Ads and other paid traffic channels
- Conduct keyword, audience, competitor, and market research
- Monitor CPS, CPC, CPA, CTR, Conversion Rate, ROAS and overall campaign profitability
- Analyze search terms, audiences, creatives, landing pages, and conversion funnels
- Optimize campaigns through bidding, targeting, budget allocation, and testing
- Perform A/B testing of ads, creatives, landing pages, and campaign strategies
- Track campaign performance and prepare regular reports
- Identify new opportunities to scale profitable campaigns
- Coordinate with creative, development, tracking, and business teams. Ensure campaigns follow advertising platform policies and applicable requirements
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Market ResearchPaid Advertising CampaignsCampaignanalytical thinkingconversion ratecpcBuyeradvertisingResearchGoogle AdsFacebook AdsBidding
About AdSparx
AdSparx
Internet
11-50
employees
2012
14 years old
Pune,Maharashtra
India
₹9.3L PA avg
Avg at AdSparx
About
AdSparx is an industry-leader in server-side advertising technology (SSAI) solutions. The Adsparx middleware technology overcomes many of the limitations inherent in todays dynamic advertising ecosystem; thereby enabling broadcasters, OTTs and service providers to harness the multi-billion opportunity for live/linear and on-demand personalized video advertising across any multiscreen device.
Industries
Internet
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