Media and marketing Manager

Location: Pan Kerala
Qualification: PG/UG IN MEDIA AND MASS COMMUNICATION
Experience: Minimum 10 years of experience in Media and Marketing, preferably in Hypermarket, Supermarket, or Large Format Retail.

Job Summary:

• Plan and execute online and offline marketing campaigns across various channels.
• Manage social media platforms, including content planning, posting, engagement, and growth.
• Coordinate with creative teams for advertisements, promotional materials, videos, posters, and campaigns.
• Manage digital marketing activities, including social media advertising, Google Ads, and other digital campaigns.
• Plan and coordinate store promotions, product launches, events, and seasonal campaigns.
• Develop effective brand communication and ensure consistency across all marketing materials.
• Coordinate with media agencies, advertising agencies, influencers, vendors, and external partners.
• Monitor market trends, competitor activities, and customer preferences to identify new opportunities.
• Manage the marketing budget, campaign expenses, and vendor payments within approved limits.
• Track campaign performance using KPIs, engagement, reach, conversions, sales impact, and ROI.
• Prepare regular marketing performance reports and management presentations.
• Ensure timely execution of marketing campaigns across stores and other business channels.
• Collaborate with Buying, Operations, HR, and Store teams for promotional and branding requirements.
• Maintain and improve the company's brand image and market presence.
• Handle PR activities, media coverage, press releases, and promotional communications when required.
• Ensure all marketing content follows company brand guidelines and approval procedures.
• Lead and guide the media and marketing team to achieve departmental targets.

Key Competencies

• Strategic Marketing Planning
• Digital & Social Media Marketing
• Brand Management
• Campaign Management
• Media Planning & Buying
• Content & Creative Management
• Market & Competitor Analysis
• Budget Management
• Vendor & Agency Management
• Communication & Negotiation Skills
• Leadership & Team Management
• Analytical & Reporting Skills
• Creativity & Innovation
• Time Management
• Customer & Market Orientation

Preferred Industry Background

• Candidates with experience in Hypermarkets, Supermarkets, Retail Chains, Department Stores, FMCG Retail, or Large Format Retail Operations will be preferred.