Media Analyst(Meta Ads/Google ads)

Job Title: Media Analyst/Senior Media Analyst

Job Location: Sector 66, Gurugram, Haryana

Employment Type: Full Time

Experience Required: 2-6 years

Work Setup & Schedule

• Mon & Tue (Office + WFH): 4:00 PM – 11:30 PM from Office(includes free dinner); remaining hours from home.
• Wed – Fri (Office + WFH): 4:00 PM – 9:00 PM core hours; remaining hours flexible from home.
• Saturdays (Alternate WFH): Work from home on the 1st & 3rd Saturday only. All other weekends off.

Job Responsibilities:

● Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

● Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

● Familiarity with A/B and multivariate experiments.

● Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

● Provide creative copy suggestions and graphical ad copies.

● Up-to-date with the latest trends and best practices in Online Advertising.

● Optimize and scale metrics like CPC, CPI, CPA, CTR, CPM for all campaigns, ad groups and ad sets. Publish daily performance summary report for key metrics.

● Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results

● Manage, mentor & grow the team members to deliver impact

Required Skills and Qualifications (Personality/Attributes/Traits):

● A self-starter and results-oriented, with an ability to be detail-oriented without losing track of the big picture

● Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns

● Experience in handling annual performance advertising budgets of upwards of INR 20 Lacs budget a month is a must

● Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general

● Excellent analytical, organizational, project management and time management skills.

Why Adsparkx

● A supportive and collaborative work environment.

● Opportunities for professional growth and development.

● Be part of a forward-thinking team shaping the future of Marketing & technology.

● Exposure of working with international market