MBO SALES Manager

Key Responsibilities

1. MBO Business Development

• Identify and develop new Multi-Brand Outlets (MBOs) across assigned markets.
• Acquire new retailers and expand the companys MBO customer base.
• Visit potential outlets and present product collections, pricing and business opportunities.
• Develop a strong pipeline of prospective MBO customers.
• Convert prospects into regular business accounts.

2. Sales & Target Achievement

• Achieve monthly, quarterly and annual sales targets.
• Drive primary and secondary sales through MBO channels.
• Develop territory-wise sales plans and execute them effectively.
• Monitor sales performance and take corrective action where required.
• Identify opportunities to increase sales from existing MBO customers.

3. Retailer Relationship Management

• Build and maintain strong relationships with MBO owners and purchase teams.
• Understand retailer requirements, product preferences and market trends.
• Ensure regular visits and follow-ups with key customers.
• Develop long-term business relationships and improve customer retention.

• Handle customer queries and commercial negotiations professionally.

4. Market Development

• Identify new markets, retail clusters and potential MBO locations.
• Conduct regular market visits and competitor analysis.
• Monitor competitor products, pricing, schemes and market activities.
• Provide market feedback to the Sales Head and management.
• Support expansion into new territories.

5. Order & Collection Management

• Generate orders from MBO customers and ensure timely order processing.
• Follow up on pending orders, deliveries and customer requirements.
• Coordinate with internal teams for stock availability and order fulfilment.
• Monitor outstanding payments and coordinate with customers for timely collections.
• Ensure healthy business and payment discipline across the assigned customer base.

6. Internal Coordination

• Coordinate with Sales, Warehouse, Operations, Merchandising and Accounts teams.
• Ensure timely availability and delivery of products.
• Communicate market requirements and customer feedback to the management.
• Support product planning based on market demand.

7. Sales Reporting

• Maintain accurate records of customer visits, leads, orders and collections.
• Submit regular sales and market reports to the Sales Head.
• Track territory-wise and customer-wise sales performance.
• Maintain an updated customer database and sales pipeline.

Qualification

• Bachelor’s Degree in any discipline is required.
• A degree in BBA, B.Com, Business Management, Marketing or Sales will be preferred.
• MBA/PGDM in Marketing or Sales will be an added advantage.
• 3–5 years of relevant experience in MBO Sales, Retail Sales, Channel Sales, Distribution Sales or Apparel Sales.
• Candidates with experience in the men’s apparel/garment industry will be preferred.

Required Skills

• Strong knowledge of MBO and retail sales.
• Good understanding of the apparel and fashion retail market.
• Strong retailer and distributor network will be an advantage.
• Excellent communication and negotiation skills.
• Strong business development and customer acquisition skills.
• Target-oriented and result-driven approach.
• Good market knowledge and analytical ability.
• Ability to independently handle market visits and customer meetings.
• Good knowledge of MS Excel and sales reporting.
• Willingness to travel extensively for market development.