MarTech & Lifecycle Marketing Manager - D2C (CDP / CRM)

MarTech & Lifecycle Marketing Manager - D2C (CDP / CRM)

You will be the single owner of our MarTech stack and customer lifecycle revenue. That means owning Netcore CDP end to end - data integrations, segmentation, journey orchestration, campaign execution across WhatsApp/email/SMS/push, and the revenue it generates. The core mandate: convert a 1M+ customer base into repeat transactions and cross-sell through systematic, measurable lifecycle programs. This is a build-and-own role reporting into the Head of D2C, with output visible at CEO level.

Experience: 6 - 9 years in lifecycle/CRM/retention marketing, with 3+ years hands-on on an enterprise CDP or marketing automation platform (Netcore strongly preferred; MoEngage/CleverTap/WebEngage acceptable)

Location: Mumbai (HO)

No. of vacancies:

Platform ownership
• Own Netcore CDP end to end: event/data integrations from website, app, and CRM; identity resolution; data hygiene; segment architecture; and vendor relationship management (SLAs, roadmap, support escalations)
• Ensure clean, reliable event tracking and audience data flowing into the CDP; work with tech/product teams to fix instrumentation gaps
Lifecycle & journey orchestration
• Design, build, and continuously optimize automated journeys across the full lifecycle - registration, activation, expansion (cross-sell/upsell), retention, and reactivation
• Own the cross-sell logic across our product portfolio (forex card currency remittance eSIM insurance) with clear trigger, timing, and channel rules
• Enforce orchestration guardrails: frequency capping, channel prioritization, suppression logic, quiet hours
Campaign execution & channel performance
• Own WhatsApp, email, SMS, and push campaigns - calendar, copy briefs, templates, DLT/WhatsApp template approvals, deliverability, and reporting
• Diagnose and fix funnel drop-offs - e.g., strong opens that dont convert to transactions - through landing experience, offer design, journey redesign, and A/B testing
• Run structured experimentation: subject lines, send times, offers, channel mixes, journey variants
Measurement & revenue accountability
• Own the lifecycle P&L view: repeat transaction rate, cross-sell rate, revenue per customer, reactivation revenue, channel-wise conversion - reported weekly/monthly to leadership
• Build incrementality discipline: holdout groups, control cells, honest attribution of CDP- driven GTO
• Ensure all communication complies with RBI/LRS norms, TRAI/DLT regulations, and brand guidelines for a regulated financial product

• 6-9 years in lifecycle/CRM marketing with demonstrable revenue outcomes, not just campaign volume - be prepared to walk through journeys you built and the numbers they moved

• Hands-on platform depth: segment building, journey builders, event schema design, template management, API/webhook basics. This is not an agency-supervision role

• Strong on WhatsApp Business marketing - template strategy, quality ratings, conversation-to-conversion design

• Analytical rigor: comfortable in Excel/Sheets, funnel analysis, cohort views; GA4/SQL familiarity a plus

• Experience in BFSI, fintech, travel, or another regulated/high-consideration category preferred

• Structured communicator - able to present program performance to CXO-level audiences

• Direct Netcore CE/CDP certification or implementation experience

• Exposure to AI-led personalization, RFM modeling, predictive segments

• Understanding of LRS remittances, forex products, or travel purchase cycles

• End-to-end ownership of a serious MarTech investment - you build the engine, not inherit someone elses

• A 1M+ customer base with clear headroom in repeat and cross-sell

• Direct visibility to CEO/Chairman; lifecycle is one of the companys core growth levers

If this suits your experience and requirement please apply with updated CV on [email removed]