MarTech Developer

and facilitate campaign implementation through robust technical integration and support. 

Role & responsibilities

Adobe Campaign Management: 

• Implement and manage Adobe Campaign for effective marketing automation and campaign execution. 

Template Design and Development: 

• Create, enhance, and maintain templates for emails, push notifications, and other marketing assets using HTML, CSS, and JavaScript. 

Communication Design: 

• Ensure the visual and functional integrity of communication assets, aligning them with brand standards and user engagement goals. 

Campaign Integration: 

• Collaborate with teams to implement event tracking, payload validation, and API testing using tools like Postman. 

User Journey and UX Optimization: 

• Support the alignment of marketing materials with user journeys and overall user experience strategies. 

Technical Support: 

• Provide ad-hoc support for marketing technology tools and troubleshoot issues in coordination with cross-functional teams. 

Preferred candidate profile

• Adobe Campaign Management: 
• Implement and manage Adobe Campaign for effective marketing automation and campaign execution. 
• Template Design and Development: 
• Create, enhance, and maintain templates for emails, push notifications, and other marketing assets using HTML, CSS, and JavaScript. 
• Communication Design: 
• Ensure the visual and functional integrity of communication assets, aligning them with brand standards and user engagement goals. 
• Campaign Integration: 
• Collaborate with teams to implement event tracking, payload validation, and API testing using tools like Postman. 
• User Journey and UX Optimization: 
• Support the alignment of marketing materials with user journeys and overall user experience strategies. 
• Technical Support: 
• Provide ad-hoc support for marketing technology tools and troubleshoot issues in coordination with cross-functional teams. 

Skills Required for the role  

Technical Skills: 

• 2-3 years of hands-on experience with Adobe Campaign for marketing automation. 
• Proficiency in front-end development, including HTML, CSS, and JavaScript for template creation. 
• Technical knowledge of event tracking, payload validation, and API testing using tools like Postman. 

Design and UX Skills: 

• Ability to design communication assets such as mailers and push notifications. 
• Strong understanding of user journey mapping and user experience principles. 
• Analytical and Problem-Solving Skills: 
• Capability to troubleshoot technical issues effectively. 
• Attention to detail in handling data and ensuring accurate analytics integration. 

Collaborative Skills: 

• Excellent communication skills for working with cross-functional teams. 
• Adaptability to align deliverables with business needs and strategic goals. 

Educational and Experience Requirements  

• Bachelor's degree in a relevant field, such as computer science, information technology, Marketing Technology, or a related field.  
• 3+ years of experience  
• 2+ years of experience with Adobe Campaign and marketing technology tools.  
• 1+ years of experience in front-end development (HTML, CSS, JavaScript). 
• Knowledge of communication design and channels  
• Proficiency in Martech software and tools.  
• Understanding of user journey and experience.