MarTech Automation Specialist

Key Responsibilities:

• Execute marketing automation and CRM campaigns using Eloqua, Salesforce, and Adobe Suite.
• Optimize customer journeys to enhance personalized digital experiences.
• Utilize Power BI and Adobe Analytics for performance tracking and segmentation.
• Develop and refine email workflows, A/B testing strategies, and nurture sequences.
• Conduct advertising budget simulations and optimize paid media performance.
• Manage and integrate marketing technology solutions to enhance efficiency.
• Collaborate with digital marketing and data science teams to support omnichannel strategies.

Requirements:

• 3-5+ years of experience in marketing automation, CRM, or digital marketing technology (preferably in healthcare or life sciences).
• Proficiency in Eloqua, Salesforce, Adobe Suite, CDPs, and data visualization tools.
• Strong analytical, problem-solving, and communication skills.
• Preferred experience in AI-driven marketing, predictive analytics, and basic HTML/CSS for email and landing page optimization.

Additional Details:

• Contract Duration: 12 months (extendable based on performance).