Marketplace Ads Specialist

Marketplace Ads Specialist

Company: Amwoodo Eco Products Private Limited

Location: Kolkata, West Bengal

Work Mode: Work from Office

Working Days: Monday to Friday

Experience: 3+ Years

Employment Type: Full-time

About Amwoodo Eco Products Private Limited

Amwoodo Eco Products Private Limited is a growing company focused on building sustainable, eco-friendly products and brands for modern consumers. As we scale across online marketplaces, we are looking for a performance-driven Marketplace Ads Specialist who can take ownership of marketplace advertising and drive profitable growth.

Role Overview

We are looking for a Marketplace Ads Specialist with 2+ years of relevant experience in D2C and e-commerce marketplace advertising, particularly across platforms such as Amazon, Flipkart and other major marketplaces.

The ideal candidate will be responsible for planning, executing, monitoring and optimizing marketplace advertising campaigns with a strong focus on sales growth, ROAS, ACOS/TACOS, conversion, visibility and efficient utilization of advertising budgets.

The role requires someone who is highly analytical, hands-on with marketplace ad platforms, and comfortable making data-driven decisions in a fast-paced D2C environment.

Key Responsibilities

Marketplace Advertising

• Plan and execute paid advertising campaigns across Amazon, Flipkart and other relevant marketplaces.
• Manage Sponsored Products, Sponsored Brands, Sponsored Display and other available marketplace advertising formats.
• Develop campaign structures based on products, categories, keywords, customer intent and business objectives.
• Conduct keyword research, search-term analysis and competitor analysis.
• Manage campaign budgets, bids, targeting and placements to maximize performance.
• Continuously optimize campaigns based on sales, conversion, ROAS, ACOS, TACOS, CPC, CTR and other relevant KPIs.
• Identify high-performing and underperforming products/keywords and take corrective actions.
• Scale successful campaigns while maintaining advertising efficiency and profitability.
• Monitor marketplace advertising dashboards and performance reports on a daily/weekly basis.

Performance & Analytics

• Track marketplace advertising performance and prepare regular performance reports.
• Analyse campaign-level and product-level data to identify growth opportunities.
• Develop actionable insights from advertising and sales data.
• Monitor ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, orders and ad-attributed sales.
• Work towards improving organic ranking and overall product visibility through effective paid advertising strategies.
• Forecast advertising spends and expected sales outcomes.

Marketplace & D2C Coordination

• Work closely with the marketplace/e-commerce team to align advertising campaigns with product launches, promotions and sales targets.
• Coordinate campaigns around major marketplace events and promotional periods.
• Recommend products, SKUs and offers that should receive additional advertising support.
• Work with content/catalogue teams to improve product listings, titles, keywords, images and other factors that can influence advertising and conversion performance.
• Monitor competitor advertising activity, pricing, promotions and product positioning.

Requirements

• 2+ years of hands-on experience in marketplace advertising, preferably in a D2C/e-commerce organization or agency.
• Strong practical experience with Amazon Ads and Flipkart Ads.
• Experience managing marketplace advertising budgets and optimizing campaigns for sales and profitability.
• Strong understanding of PPC, keyword targeting, bidding, campaign structuring and optimization.
• Good understanding of ROAS, ACOS, TACOS, CTR, CPC, CVR and other e-commerce performance metrics.
• Strong analytical and data interpretation skills.
• Proficiency in MS Excel/Google Sheets; experience with dashboards and reporting tools will be an advantage.
• Ability to independently identify problems, analyse data and implement optimization strategies.
• Strong understanding of the D2C and e-commerce ecosystem.
• Excellent attention to detail and numerical aptitude.
• Good communication and cross-functional collaboration skills.

Preferred Qualifications

• Experience handling advertising for multiple SKUs/product categories.
• Experience with high-volume marketplace advertising accounts.
• Experience managing campaigns during Amazon/Flipkart sale events and promotional periods.
• Familiarity with Amazon Seller Central and marketplace analytics.
• Experience with eco-friendly, FMCG, lifestyle, home, personal care or consumer product

What We Are Looking For

We are looking for someone who is hands-on, analytical and performance-oriented rather than someone who only manages campaigns at a reporting level.

The ideal candidate should be comfortable asking:

Where is the money being spent, what is it generating, and how can we improve the return

You should have a strong sense of ownership and be excited about building and scaling D2C brands through marketplace advertising.

Why Join Amwoodo

• Opportunity to work with a growing D2C and e-commerce business.
• Hands-on ownership of marketplace advertising and performance marketing.
• Opportunity to work across multiple marketplaces and product categories.
• Data-driven and performance-oriented work environment.
• Scope to grow with the organization as the business scales.