Marketo Marketing Senior Associate
MindTickle · Bengaluru · onsite · Posted 63d ago
Not disclosed3–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Create, and manage automated marketing campaigns, including email blasts, lead nurturing, and events. (Refer to and update process docs as per requirement)
- Execute A/B tests to optimize email and landing page performance.
- Assist in reporting and analysis of campaign performance, conversion rates, and lead quality.
- Create and maintain targeted customer segments for marketing communications.
- Ensure compliance with email marketing laws and regulations, such as CAN-SPAM and GDPR.
- Build marketing automation workflows as per requirements
- Proofread emails for clarity, grammar, and spelling
- Ensure mobile-friendly email templates
- Investigate and resolve any technical issues related to the marketingautomation platform.
- Bachelors degree in Marketing, Business, or a related field.
- 3+ years of hands-on experience in marketing automation, with a focus on Marketo.
- Proficiency in HTML/CSS for email template customization.
- Understanding of lead nurturing, segmentation, and personalization.
- Experience with data analysis, reporting, and A/B testing.
- Knowledge of CRM systems (e.g. Salesforce) and their integration with marketing automation platforms.
- Attention to detail and the ability to manage multiple tasks simultaneously.
- Basic understanding of scoring and Attribution
- Strong written and verbal communication skills.
- Experience working in a B2B or B2C environment is a plus
- Bachelor s Degree in Business Communications or Business Technology; advanced degree
- Email Marketing-related certifications
- Basic knowledge of Salesforce, and Demandbase
- Prior experience working in a SaaS organization
- Coding experience with any language preferably JavaScript
Sourced from foundit
Skills
Email MarketingMarketoAb TestingMarketing AutomationHtml/Csssalesforce
About MindTickle
MindTickle
IT Services & Consulting
201
employees
2011
15 years old
San Francisco,California
United States
About
Software company helping businesses with seller knowledge & sales insights
Industries
IT Services & ConsultingInternet
Employee ratings
110 reviews
2.5/ 5
Culture
2.7
Career growth
2.2
Work-life
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