Marketing-VH-Brand and Marketing Communications

Job Title

Vertical Head - Brand and Marketing Communications

Business Unit

Brand & Marketing Communications

Reporting To

Head - Brand & Marketing Communications

Job Function and Role Type

Marketing, Supervisory

Version No

1

Job Purpose

As a Vertical Head, you will own the brand experience across touchpoints and drive business impact for products under your vertical. You will shape the brand's image, reputation, and market presence, contributing to organizational success and profitability.

Key Responsibilities

Business Impact

Contribute to product development, innovations, and marketing strategies to drive revenue. Identify new market opportunities and guide teams to leverage consumer insights for impactful communication.

Impacting Brand KPIs

Develop brand strategies and value propositions aligned with business objectives. Enhance brand equity and implement initiatives to bring the brand purpose to life.

Product Marketing

Create and own the brand experience across touchpoints and lifecycle stages. Develop differentiated product positioning and craft Go-To-Market strategies for launches and campaigns.

Brand Custodian for HDFC Bank

Ensure consistent implementation of brand identity and safeguard brand integrity. Monitor brand health and oversee communication alignment with brand values.

Brand Activation Head

Lead national-level brand activations and align regional activations with national strategies. Collaborate with regional teams to maintain brand consistency.

Budget / Cost Controls

Set and manage marketing budgets to optimize ROI. Evaluate partners, monitor spending, and streamline billing processes to enhance cost efficiency.

Leadership, Team Building & Collaboration

Mentor team members and foster a positive work environment. Collaborate with cross-functional teams and build strong relationships with senior management and partners.

Education:

Post-Graduation: MBA in Marketing.

Certifications:

None specified.

Key Competencies

Brand management, communication development, strategic thinking, interpersonal skills, campaign evaluation.

Major Stakeholders

Customers, product/business teams, channel teams, external agencies, and internal marketing units.