Marketing Trainee

Role & responsibilities

Key Responsibilities

• Support planning and execution of brand marketing campaigns across ATL and BTL
• Manage vendor relationships and lead negotiations for ATL and BTL campaign requirements
• Coordinate with influencers and creators for collaborations
• Assist in planning and rolling out BTL (below-the-line) activations
• Contribute ideas for campaigns that build brand recall and affinity, not just short-term visibility
• Work with cross-functional teams to ensure timely and effective campaign delivery

Requirements

• 1-2 years of experience in brand marketing or a related function
• Working knowledge of brand awareness and brand-building principles
• Prior exposure to influencer or creator marketing
• Familiarity with BTL activation planning and execution
• Experience or comfort with vendor management and commercial negotiations
• Strong interest in dissecting and understanding what makes marketing campaigns effective

Ideal Candidate Traits

• Genuine interest in brand campaigns, advertising, and creator-led content
• Ability to distinguish between content that drives views and content that builds lasting brand value
• Comfortable turning ideas into structured, executable campaigns
• Confident negotiator who can manage vendor relationships independently