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    Job · 21445023

    CHENNAI · FULLTIME

    Marketing Tech Manager

    Cognizant

    Cognizant

    Chennai · onsite · Posted 2d ago

    Sourced fromNaukri
    Undisclosed15–19 yrsfulltimeChennai

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    Section · 01

    About this role

    We're Hiring: MarTech Platform 

    Join Cognizant Moment and help organizations transform customer experiences through cutting-edge Marketing Technology, Customer Data, Analytics, Personalization, and Journey Orchestration solutions. 

     

    What You'll Do
    • Act as a platform SME for MarTech consulting, solutioning, and delivery advisory.
    • Design and guide customer data, analytics, personalization, experimentation, marketing automation, and customer journey solutions.
    • Lead client workshops, assessments, solution discussions, and platform deep dives.
    • Support RFPs/RFIs, proposals, estimations, demos, and proof-of-concepts.
    • Define integration strategies across CRM, CMS, Commerce, Service, and Enterprise Data Platforms.
    • Mentor teams and contribute to reusable accelerators, reference architectures, and best practices. 
     Preferred Platform Expertise

    Experience in one or more of the following areas:

    • Customer Data Platforms: Adobe Experience Platform, Salesforce Data Cloud, Segment, Tealium, mParticle, Treasure Data
    • Journey Orchestration: Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Iterable, MoEngage, Oracle Responsys
    • Digital Analytics: Adobe Analytics, GA4, Customer Journey Analytics
    • Product Analytics: Amplitude, Mixpanel, Heap
    • Personalization & Experimentation: Adobe Target, Optimizely, Dynamic Yield
    • Marketing Automation: Marketo, HubSpot, Eloqua, Salesforce Marketing Cloud 
     What We're Looking For

    Experience in MarTech, Customer Data, Analytics, or Digital Marketing Platforms
    Minimum 5 years of deep expertise in a MarTech platform or solution area
    Strong understanding of identity, consent, segmentation, activation, measurement, and integrations
    Experience working with marketing, data, technology, privacy, and security stakeholders
    Strong client-facing consulting and solutioning capabilities 

    Interested candidates can apply or connect with us to explore this opportunity.

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    Section · 02

    Skills

    Customer ExperiencecrmMarketomeasurementmartechActivationBrandingsegmentationdataMarketing AutomationDynamicBrand ManagementBrand StrategyMarketing ManagementdigitalBusiness DevelopmentcloudsalesforcehubspotmarketingDigital Marketingproposals

    Section · Company

    About Cognizant

    Cognizant

    Cognizant

    IT Services & Consulting

    241.5k+

    employees

    1994

    32 years old

    Teaneck. New Jersey.

    United States (USA)

    About

    A leader in IT services, providing insights that empower businesses to anticipate customer needs and adapt in a dynamic environment.

    Industries

    IT Services & ConsultingConsulting

    Employee ratings

    61,441 reviews

    3.7/ 5

    Culture

    3.5

    Career growth

    2.9

    Work-life

    3.6

    Employees rate it well for

    Work Life Balance6704Salary6455Work Culture6019Learning4862Senior Management4577

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