Marketing Strategist
Prudence Analytics Software Solutions · Mumbai · onsite · Posted 70d ago
Undisclosed2–7 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
About Konnect Insights
We are an AI-powered omni-channel CX platform trusted by 500+ enterprise brands
across 30+ countries.
Our mission: To make omni-channel and AI simpler and more delightful -- to help
brands make their customers happier.
We are a growth-stage SaaS company that moves fast, builds smart, and wins on
substance.
The Role
We are looking for a Marketing Strategist who thinks like a CEO but executes like a
team of three.
You will work directly with the Founder & CEO to shape and execute Konnect Insights'
marketing strategy across content, brand, performance, and product marketing. This
is not a support role. You will own your domains, bring your own ideas to the table,
and be held accountable for outcomes.
You will NOT manage sales pipelines or work with the sales team. Your job is to build
the brand, grow inbound, and make Konnect Insights impossible to ignore in the
markets we serve.
What You Will Own
Content & SEO / GEO
• Build and execute a content calendar across blog, LinkedIn, and video
• Collaborate with our SEO/GEO expert to drive organic discoverability on search
and AI engines (ChatGPT, Perplexity, etc.)
• Write or direct scripts, posts, and long-form content with a strong editorial
voice
Brand & PR
• Shape how Konnect Insights shows up externally -- tone, narrative, and
positioning
• Drive PR initiatives: founder stories, product announcements, industry
placements
• Maintain brand consistency across all touchpoints
Performance & Demand Generation
• Plan and manage paid campaigns (LinkedIn, Google) with a sharp eye on
CAC and ROAS
• Own landing pages, lead magnets, and conversion flows in collaboration with
design
• Track funnel metrics and optimise continuously
Product Marketing
• Translate product features into crisp, benefit-led messaging
• Build product pages, feature explainers, and launch communication
• Develop category narratives (e.g., CX Intelligence via KRC)
What We Are Looking For
• 3-5 years in B2B SaaS marketing -- ideally at a product company, not an
agency
• Proven ability to own strategy AND execute without a large team behind you
• Strong writer -- you can craft a LinkedIn post, a product page, and a PR pitch,
all with the same clarity
• Comfortable working directly with a founder -- fast feedback loops, high
ownership, low politics
• Understands the difference between brand-building and lead gen -- and
knows when to do which
• Bonus: Experience in CX, SaaS, or enterprise software categories
What You Will Not Be Doing
• Sales support or sales enablement
• Managing an SDR or AE team
• Running events logistics (though you may contribute to event strategy)
What Makes This Role Different
• Direct access to the CEO -- every major decision gets made fast
• You will shape the marketing function, not inherit someone else's playbook
• Your work will be visible across 500+ enterprise brand relationships and
growing global markets
• Bootstrapped culture: no bureaucracy, no endless approvals, just results
We are an AI-powered omni-channel CX platform trusted by 500+ enterprise brands
across 30+ countries.
Our mission: To make omni-channel and AI simpler and more delightful -- to help
brands make their customers happier.
We are a growth-stage SaaS company that moves fast, builds smart, and wins on
substance.
The Role
We are looking for a Marketing Strategist who thinks like a CEO but executes like a
team of three.
You will work directly with the Founder & CEO to shape and execute Konnect Insights'
marketing strategy across content, brand, performance, and product marketing. This
is not a support role. You will own your domains, bring your own ideas to the table,
and be held accountable for outcomes.
You will NOT manage sales pipelines or work with the sales team. Your job is to build
the brand, grow inbound, and make Konnect Insights impossible to ignore in the
markets we serve.
What You Will Own
Content & SEO / GEO
• Build and execute a content calendar across blog, LinkedIn, and video
• Collaborate with our SEO/GEO expert to drive organic discoverability on search
and AI engines (ChatGPT, Perplexity, etc.)
• Write or direct scripts, posts, and long-form content with a strong editorial
voice
Brand & PR
• Shape how Konnect Insights shows up externally -- tone, narrative, and
positioning
• Drive PR initiatives: founder stories, product announcements, industry
placements
• Maintain brand consistency across all touchpoints
Performance & Demand Generation
• Plan and manage paid campaigns (LinkedIn, Google) with a sharp eye on
CAC and ROAS
• Own landing pages, lead magnets, and conversion flows in collaboration with
design
• Track funnel metrics and optimise continuously
Product Marketing
• Translate product features into crisp, benefit-led messaging
• Build product pages, feature explainers, and launch communication
• Develop category narratives (e.g., CX Intelligence via KRC)
What We Are Looking For
• 3-5 years in B2B SaaS marketing -- ideally at a product company, not an
agency
• Proven ability to own strategy AND execute without a large team behind you
• Strong writer -- you can craft a LinkedIn post, a product page, and a PR pitch,
all with the same clarity
• Comfortable working directly with a founder -- fast feedback loops, high
ownership, low politics
• Understands the difference between brand-building and lead gen -- and
knows when to do which
• Bonus: Experience in CX, SaaS, or enterprise software categories
What You Will Not Be Doing
• Sales support or sales enablement
• Managing an SDR or AE team
• Running events logistics (though you may contribute to event strategy)
What Makes This Role Different
• Direct access to the CEO -- every major decision gets made fast
• You will shape the marketing function, not inherit someone else's playbook
• Your work will be visible across 500+ enterprise brand relationships and
growing global markets
• Bootstrapped culture: no bureaucracy, no endless approvals, just results
Sourced from naukri
Skills
Growth Strategymarketing startegistB2BMarket StrategyGolangProduct MarketingTO