Marketing Strategist Manager

Marketing Strategist Manager

Geepas India Pvt. Ltd. is looking for an experienced and strategic Marketing Strategist Manager with strong expertise in Core Marketing and 360 Integrated Marketing.

The candidate will be responsible for developing and executing comprehensive marketing strategies covering Brand, Product, Consumer, Retail, Trade, ATL, BTL, Digital, Events, Media and PR, with a strong focus on building brand visibility and driving business growth.

Key Responsibilities

• Develop and execute core marketing strategies aligned with overall business and brand objectives.
• Lead 360 marketing campaigns across ATL, BTL, Digital, Retail, Trade Marketing, Events, PR and other relevant channels.
• Develop annual and quarterly marketing plans, campaign calendars and budgets.
• Drive brand strategy, positioning, communication and brand development.
• Conduct market research, competitor analysis and consumer insight studies to identify new opportunities.
• Develop marketing strategies for new product launches, product categories and market expansion.
• Plan and execute ATL campaigns, including TV, Print, Radio, Outdoor and other traditional media.
• Lead BTL activities, including retail promotions, dealer activities, activations, exhibitions, events and consumer engagement programs.
• Develop and execute retail and trade marketing strategies to improve visibility and customer engagement.
• Work closely with the Sales, Product, E-commerce and Business Development teams to align marketing activities with business objectives.
• Manage and coordinate with creative, media, digital, PR and activation agencies.
• Ensure consistent brand communication across all consumer touchpoints.
• Monitor campaign performance, marketing effectiveness and ROI.
• Analyze consumer behaviour, market trends and competitor activities and convert insights into actionable strategies.
• Develop marketing communication and promotional concepts for products and campaigns.
• Plan and manage events, exhibitions, product launches and brand activations.
• Oversee digital and social media marketing as part of the overall 360 marketing strategy.
• Prepare regular marketing performance reports, campaign analysis and management presentations.
• Manage marketing budgets and ensure effective utilization of marketing spend.
• Lead, mentor and develop the marketing team and ensure timely execution of marketing initiatives.

Core Marketing Areas

The candidate should have hands-on exposure to:

• Brand Management
• Product Marketing
• Consumer Marketing
• Market Research & Consumer Insights
• Product Launches
• Trade Marketing
• ATL & BTL Marketing
• Media Planning & Buying
• Events & Activations
• Public Relations
• Dealer & Channel Marketing
• Marketing Communication
• Campaign Planning & Execution
• Budget & ROI Management