Marketing Strategist I

• Collaborate closely with field marketing managers to understand campaign requirements and objectives
• Design, test, deploy and report on campaigns in Marketo. Includes creation of campaign names, attributes, and hierarchy structure following our standard practices to ensure consistent reporting; building emails using standard templates; working with the web team to create landing pages and forms.
• Build campaign lists using data in Marketo and Salesforce.com. Ensure lists are targeted and adhere to the companys privacy policies.
• Maintain a campaign calendar to track both production schedule & workload, as well as govern email communication frequency according to our policies.
• Ensure processes and best practices are in place to maintain the integrity of the Marketo data.
• Monitor email campaigns and perform data analysis on email/campaign results. Provide recommendations to field marketing teams to optimize and improve future campaigns.
• Monitor database health and continually seek to improve database health and hygiene
• Communicate effectively and manage your projects, timelines, processes and results at all times.

Requirements:

• 5-8 years hands-on experience using a marketing automation platform Marketo or Eloqua strongly preferred
• HTML skills and working knowledge of the Adobe marketing stack a plus.
• Passion for continuous improvement and learning; you must want to track and measure the impact marketing has on the business
• Ability to prioritize and meet deadlines in a fast-paced and dynamic work environment
• Highly effective communicator both verbal and written
• Strong administration and organisational skills