Marketing Specialist

The Opportunity India is one of Adobe’s fastest growing and most dynamic markets, requiring culturally relevant, marketing programs across multiple products including Photoshop, Acrobat, Firefly and more. As a Customer Marketing Specialist for India, you will play a critical role in implementing and scaling innovative marketing programs. You’ll bring campaigns to life with speed, precision, and quality - working across local, regional and global teams in a fast-paced, highly matrixed environment. As a data-driven marketer you’ll have expertise in digital content creation, social/influencer marketing, WhatsApp, email, and optimizing for SEO, LLM, and paid-media. This role is designed for a strong executor who takes ownership, thrives in complexity, and consistently delivers high-quality outcomes.

What you’ll do Implement marketing programs for India across key customer segments (such as Creators, Creative Professionals, Business Professionals, and Students), owning end-to-end campaign execution, including timelines, briefs, content creation/localization and approval. Manage creative agencies closely to ensure execution is on-brand, culturally relevant, and on time. Partner closely with internal teams for integrated campaign delivery across Media, Social, PR, Lifecycle Marketing, SEO and Adobe.com. Support the Director of India Customer Marketing to create local campaigns based on customer insights as well as adapt global creative to suit local culture, needs and trends. Monitor and optimise campaign performance, reporting to key interested parties on results. Operate effectively within Adobe’s global–regional–local marketing model

What you bring 4+ years of hands-on experience implementing digital marketing for B2C in India, with strong expertise in social first programs including user generated content. Proven experience managing creative/advertising agencies to deliver high-quality work, on time. Strong organizational and project management skills with exceptional attention to detail. Curiosity and customer-first mentality that translates into highly relevant messaging and content creation for Indian customers. Ability to operate independently on complex workstreams. Pro-active learner & data-driven approach to marketing. Basic understanding of LLM/AI optimisation for marketing. Fluent in English and Hindi essential (written and verbal), another regional language is a plus General knowledge of Adobe Creative Cloud Tools, Adobe Analytics Relevant Bachelor’s degree e.g. Communications, Marketing, Business About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

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