Marketing Specialist

Job Title: Marketing Specialist Digital Marketing, PR & Outreach

Company: SIS Certifications
Department: Marketing
Experience: 3–6 Years
Employment Type: Full-time
Industry: Certification, Auditing, Compliance & Professional Services

Job Summary

SIS Certifications is looking for a proactive and result-oriented Marketing Specialist to manage and execute digital marketing, public relations, outreach, and offline marketing activities. The candidate will be responsible for strengthening brand visibility, generating qualified business leads, developing industry relationships, and supporting the company's marketing and business growth objectives.

The ideal candidate should have strong communication skills, a creative mindset, and hands-on experience in B2B marketing, digital campaigns, content development, and business outreach.

Key Responsibilities

1. Digital Marketing

• Plan and execute digital marketing campaigns across relevant online platforms.
• Manage website content, SEO, keyword research, and search engine visibility.
• Plan and manage social media activities, particularly LinkedIn, including content creation and engagement.
• Execute Google Ads, email marketing, and other digital lead generation campaigns.
• Monitor website traffic, campaign performance, conversions, and lead generation metrics.
• Coordinate with website developers, designers, and external marketing agencies as required.

2. Public Relations & Corporate Communications

• Develop corporate communication materials, press releases, newsletters, articles, and company announcements.
• Identify opportunities for media coverage, industry publications, and brand promotion.
• Maintain consistent brand identity and messaging across marketing channels.
• Build relationships with relevant media outlets, industry associations, and communication partners.

3. Outreach & Lead Generation

• Develop and execute B2B outreach campaigns to generate business enquiries and expand market reach.
• Identify potential clients, strategic partners, consultants, and industry associations.
• Conduct professional outreach through email, LinkedIn, and other relevant channels.
• Build and maintain prospect databases and support lead nurturing activities.
• Coordinate with the business development team to improve lead conversion and customer acquisition.
• Identify partnership and networking opportunities to strengthen the company's market presence.

4. Offline Marketing & Events

• Plan and coordinate participation in exhibitions, trade fairs, conferences, seminars, and industry events.
• Develop and manage marketing collateral, including brochures, company profiles, presentations, banners, and promotional materials.
• Coordinate with event organisers, printing vendors, and other external service providers.
• Explore sponsorships, industry collaborations, and other offline brand promotion opportunities.
• Evaluate the effectiveness of offline marketing activities and lead generation initiatives.

5. Marketing Planning & Reporting

• Prepare marketing plans, campaign calendars, and periodic performance reports.
• Track marketing KPIs, qualified leads, campaign effectiveness, and marketing expenditure.
• Conduct competitor research and identify new market opportunities.
• Work closely with management and business development teams to align marketing initiatives with business objectives.

Candidate Profile

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
• 3–6 years of relevant experience in digital marketing, B2B marketing, PR, outreach, or integrated marketing.
• Hands-on experience in SEO, social media marketing, Google Ads, email marketing, and digital lead generation.
• Excellent written and verbal communication skills, including corporate content writing.
• Experience in B2B outreach, relationship management, and lead generation.
• Ability to plan and execute offline marketing activities, events, and promotional campaigns.
• Working knowledge of Google Analytics, Google Search Console, CRM tools, and marketing automation platforms.
• Strong organisational, analytical, and project coordination skills.
• Ability to manage multiple activities independently and deliver measurable results.

Preferred Qualifications

• Experience in certification, auditing, inspection, consulting, compliance, training, or other B2B professional services.
• Familiarity with ISO management system standards and certification services.
• Experience working with corporate clients, industry associations, and professional networks.
• Exposure to international marketing and business development initiatives.

Key Skills

Digital Marketing | B2B Marketing | SEO | Google Ads | Social Media Marketing | LinkedIn Marketing | Lead Generation | Public Relations | Corporate Communications | Email Marketing | Outreach Campaigns | Brand Management | Content Marketing | Event Management | Marketing Analytics

What We Are Looking For

A hands-on marketing professional who can combine digital marketing expertise with strong communication, outreach, and relationship-building skills to enhance brand visibility and generate business opportunities for SIS Certifications.

Candidates with a result-oriented approach, excellent communication skills, and the ability to independently execute marketing initiatives are encouraged to apply.