Marketing Specialist
Inditab Esolutions · Noida · onsite · Posted 1d ago
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About this role
Marketing Specialist Founders Office
Designation- Marketing Specialist Founders Office
Reports To- [Founder / CEO]
Company- EaseMyDeal (Inditab Esolutions Pvt. Ltd.)
Industry- Fintech Digital Payments & Online Services
Location- Sector-3, Noida (near Sector-16 Metro Station)
Work Mode & Days- Work from Office | Monday to Friday
Experience- 4–7 years in marketing, preferably fintech, BFSI,
Qualification- Graduate; MBA / PGDM in Marketing preferred
CTC- 15–18 LPA
About EaseMyDeal
EaseMyDeal, owned by Inditab Esolutions Private Limited, is a Noida-based digital marketplace for everyday online services – mobile, DTH and FASTag recharges, bill payments, flight bookings, gift cards, e-government registrations and licences, business formation, and taxation and filing. We serve 1 million+ customers and work with a network of 1,000+ active agents across India. EaseMyDeal is a DPIIT-recognised startup under the Startup India initiative, an ISO-certified organisation and an authorised Income Tax PSA (UTIITSL).
Role Purpose
Work directly with the founders to turn business priorities into marketing that builds the brand, generates pipeline and supports growth. The role combines strategic thinking with hands-on execution across brand, content, digital and founder-led initiatives.
Key Responsibilities
1. Marketing Strategy & Founder Initiatives
- Convert the founders’ business priorities into a quarterly marketing plan with clear goals, budget and KPIs.
- Drive founder-led projects such as brand positioning, product launches, partnerships and new market or segment entry.
- Track competitors, customers and market trends, and present insights and recommendations to the founders.
- Define target customer segments, ideal customer profiles and value propositions for each product.
2. Brand, Content & Communications
- Own brand voice, messaging and positioning across the website, social media, presentations and collateral.
- Plan and produce content: website copy, blogs, case studies, newsletters, LinkedIn posts and short videos.
- Maintain a monthly content calendar and ensure consistent quality and publishing cadence across channels.
- Build the founders’ thought leadership on LinkedIn and in media; coordinate PR, events and industry forums.
3. Digital & Performance Marketing
- Plan and run campaigns across Google, Meta, LinkedIn, email and SEO, directly or through agencies and freelancers.
- Own funnel metrics – traffic, leads, conversion, CAC and ROI – and run experiments to improve them.
- Manage the website and landing pages with the tech team to improve SEO, page experience and conversion.
- Set up tracking, attribution and UTM discipline so every rupee of spend can be traced to results.
4. Sales & Product Enablement
- Create pitch decks, product sheets, case studies and campaign messaging with the sales and product teams.
- Support lead generation and nurturing in coordination with sales and the CRM.
- Gather customer and sales feedback to sharpen messaging, pricing communication and product launches.
5. Budget, Reporting & Compliance
- Manage the marketing budget and agencies within approved limits.
- Select, brief and review agencies and freelancers against agreed deliverables and timelines.
- Present a monthly marketing dashboard to the founders covering spend, leads, CAC, conversion and brand metrics.
- Ensure all communication follows brand guidelines and applicable regulatory norms for financial products, with compliance sign-off where required.
Candidate Requirements
Must-Have
- 4–7 years of hands-on marketing across digital, content and brand, with measurable results in leads, growth or CAC.
- Working knowledge of Google Ads, Meta/LinkedIn Ads, GA4, SEO tools and a CRM or marketing automation tool.
- Excellent written English and the ability to create founder-ready presentations.
- Strong analytical skills, with dashboards in Excel/Google Sheets.
- Experience managing agencies, freelancers and marketing budgets.
- Ability to independently own projects end-to-end and work directly with senior leadership.
Good-to-Have
- Experience in fintech, digital payments, consumer internet or BFSI, including B2C and agent/partner-led marketing.
- Prior startup or Founder’s Office experience.
- Familiarity with design and AI content tools such as Canva, Figma or similar.
Tools & Platforms
Google Ads, Meta Business Suite, LinkedIn Campaign Manager, GA4, Google Search Console, SEO tools (e.g., SEMrush/Ahrefs), CRM / marketing automation (e.g., HubSpot), Canva/Figma and Excel/Google Sheets.
Other Conditions
- The role works with confidential founder and business information; background verification and a confidentiality undertaking are mandatory.
- Occasional extended hours may be required for launches, events and founder priorities, as per company policy.
Why Join Us
- Build a Brand at Scale: Market a platform already trusted by over a million customers and 1,000+ agents – your work reaches real users from day one.
- A Wide Canvas: Multiple service lines and two audiences – consumers and our agent network – give you rare variety in a single role.
- A Seat in the Founder’s Office: Work directly with the founders, shape strategy and see your ideas executed without layers of approval.
- Startup Speed, Proven Business: The ownership and pace of a startup, backed by an established platform with steady customer demand.
- Grow with Us: A clear path to lead the marketing function as EaseMyDeal scales.
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