Marketing Specialist

Position Overview:

We are looking for a results-driven B2B Marketing professional to support our Sales team through lead generation, demand generation, digital marketing, content development, and targeted marketing campaigns.

The ideal candidate should understand the B2B sales cycle and have the ability to convert marketing initiatives into qualified leads, sales opportunities, and measurable pipeline contribution. Experience in the IT/technology industry will be an added advantage.

Key Responsibilities:

• Develop and execute B2B marketing strategies and campaigns to generate qualified leads for the Enterprise Sales team.
• Own and drive lead-generation initiatives through multiple channels, including digital campaigns, LinkedIn, email marketing, webinars, events, databases, partnerships, and other relevant channels.
• Generate marketing-sourced leads and opportunities contributing to at least 30% of the Sales team's pipeline target through various marketing initiatives.
• Identify and target relevant industries, accounts, customer segments, and decision-makers for focused lead-generation campaigns.
• Work closely with the Enterprise Sales team to understand target accounts, business priorities, pipeline requirements, and lead quality expectations.
• Plan and execute Account-Based Marketing (ABM) and targeted campaigns for strategic enterprise accounts.
• Develop and coordinate marketing content including emailers, campaign creatives, presentations, brochures, case studies, social media content, and sales collateral.
• Execute basic digital marketing activities, including social media, email campaigns, landing pages, SEO/SEM fundamentals, and campaign analytics.
• Manage and continuously improve lead databases through lead identification, segmentation, qualification, and effective handover to the Sales team.
• Conduct market, customer, and competitor research to identify new target industries, accounts, opportunities, and customer requirements.
• Support the planning and execution of customer events, webinars, workshops, partner/OEM marketing activities, and other demand-generation initiatives.
• Track and analyse campaign performance using metrics such as leads generated, MQLs, conversion rates, opportunities created, pipeline contribution, and campaign ROI.
• Prepare regular marketing performance reports and provide actionable insights to management.
• Collaborate with internal stakeholders and technology/OEM partners to execute joint marketing and demand-generation initiatives.

Required Qualifications & Skills:

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related discipline.
• 2–5 years of experience in B2B Marketing, preferably in the IT or related industry, with hands-on experience in lead generation and demand generation.
• Proficiency in marketing and lead-generation tools such as HubSpot, Lusha, or equivalent platforms.
• Good understanding of digital marketing, including LinkedIn, email marketing, social media, SEO/SEM fundamentals, campaign management, and analytics.
• Strong content creation and social media management skills, with experience using content management and visual design tools such as Canva or Adobe Creative Suite.
• Strong written and verbal communication skills, with the ability to develop effective B2B marketing content and sales collateral.
• Strong analytical and data-driven approach, with the ability to interpret campaign performance and translate insights into actionable initiatives.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, priorities, and stakeholders in a fast-paced environment.
• Ability to collaborate effectively with Enterprise Sales, OEM/technology partners, and internal stakeholders, with a focus on measurable business and revenue outcomes.

Life at NewWave Computing

• An environment that encourages individuals to bring out their best.
• Continuous learning and growth opportunities.
• Visibility and recognition for meaningful contributions.
• A supportive and employee-centric work environment.