Marketing Specialist

Job Title: Content / Marketing Analytics Specialist

Experience: 4–7 Years

Location: Remote

Duration - 6+ Months contract

Job Summary

We are looking for a Content / Marketing Analytics Specialist to measure performance across content, SEO, social media, website, and organic growth channels and convert data into actionable recommendations.

Key Responsibilities

• Track organic traffic and content performance.
• Monitor SEO rankings, impressions, CTR, and conversions.
• Analyze website engagement and conversion metrics.
• Track LinkedIn/social media performance.
• Measure content engagement and lead generation.
• Develop dashboards and regular performance reports.
• Identify high-performing and underperforming content.
• Analyze content ROI and channel performance.
• Identify trends, opportunities, and performance gaps.
• Provide actionable recommendations to content, SEO, CRO, and social teams.
• Support forecasting and goal-setting for organic growth.
• Work with GA4, Google Search Console, CRM, and marketing platforms.

Required Skills

• Marketing analytics
• GA4
• Google Search Console
• Excel/Google Sheets
• SEO analytics
• Social media analytics
• Conversion/lead analytics
• Dashboard creation
• Strong analytical and communication skills