Marketing Specialist

Responsibilities:

• Build, test, launch, and maintain integrated marketing campaigns across email,

digital advertising, social media, webinars, events, and other channels.

• Build and maintain marketing automation workflows, sales sequences, nurture

programs, and campaign audiences, including segmentation, enrollment criteria,

triggers, branching logic, suppression rules, notifications, and lifecycle updates.

• Execute pre-launch quality assurance and monitor active campaigns and

automations to ensure accuracy, identify issues, and coordinate timely resolution.

• Implement and maintain consistent campaign tracking across email, social media,

digital advertising, QR codes, partner campaigns, and other channels, including

UTM-tagged links, naming conventions, source attribution, and campaign codes.

• Develop and implement testing strategies for emails, landing pages, audience

segments, messaging, creative, calls to action, send times, and other campaign

elements; monitor performance and share actionable findings and

recommendations.

• Develop and maintain campaign reports and dashboards as needed, and analyze

performance to identify trends and optimization opportunities.

• Support the company's organic and paid social media efforts, including content

scheduling, campaign coordination, tracking, and performance reporting.

• Maintain organized libraries of marketing assets, templates, presentations,

campaign files, and approved collateral.

• Support virtual and in-person events, including promotion, registration, attendee

communications, list management, lead processing, and post-event follow-up.

• Assist with other marketing programs and special projects based on changing

business and team priorities.

• Exercise creativity, sound judgment, initiative, and a high degree of self-direction.