Marketing Specialist

Responsibilities

• Develop and Execute Global Marketing Strategy: Develop and implement comprehensive global marketing strategies that align with business objectives and target market needs.
• Lead Cross-Functional Teams: Oversee and coordinate cross-functional teams to ensure effective execution of marketing campaigns and initiatives.
• Manage Marketing Budgets: Develop and manage marketing budgets, ensuring efficient allocation of resources and maximizing ROI.
• Measure and Analyze Performance: Track and analyze marketing campaign performance, using data to optimize strategies and drive continuous improvement.
• Build Brand Awareness: Develop and execute brand awareness campaigns that position Celebal Technologies as a leader in the data analytics and AI market.
• Manage Partner Marketing Programs: Collaborate with strategic partners to develop joint marketing plans and execute joint campaigns. Manage partner relationships and ensure alignment with Celebal Technologies business objectives.
• Lead Performance Marketing Campaigns: Develop and execute performance marketing campaigns across various channels, including paid search, social media advertising, and display advertising. Analyze campaign performance and make data-driven recommendations for optimization.
• Execute PR Strategies: Build and maintain strong relationships with key media outlets and industry influencers. Develop and execute PR campaigns to increase brand visibility and thought leadership. Manage crisis communications and mitigate reputational risk.
• Generate Demand: Develop and execute demand generation programs, including content marketing, events, and digital marketing, to drive pipeline and revenue growth.
• Partner with Sales: Collaborate closely with the sales team to provide marketing support and enable their success.
• Stay Up to Date on Industry Trends: Stay informed about industry trends, competitive landscape, and emerging technologies to ensure Celebal Technologies remains at the forefront of the market.

Qualifications

• B.Tech/BCA or any Graduation
• Proven Experience: Minimum 8-10 years of experience in global marketing, with a strong track record of driving successful campaigns and achieving measurable results.
• Data-Driven Marketing: Deep understanding of data-driven marketing principles and the ability to leverage analytics to optimize campaigns and measure performance.
• Global Market Expertise: Strong knowledge of global markets and cultural nuances, with experience adapting marketing strategies to different regions.
• Partner Marketing Experience: Proven experience in developing and managing successful partner marketing programs, including co-marketing initiatives, channel programs, and technology alliances.
• Performance Marketing Expertise: Deep understanding of performance marketing principles and the ability to leverage data-driven insights to optimize digital marketing campaigns.
• PR Proficiency: Proven experience in developing and executing effective public relations strategies, including media relations, thought leadership, and crisis communications.
• Digital Marketing Proficiency: Expertise in digital marketing channels, including SEO, SEM, social media, and email marketing.
• Event Management: Experience planning and executing successful events, such as conferences, webinars, and customer meetups.
• Excellent Communication: Exceptional written and verbal communication skills, with the ability to effectively present complex ideas to both internal and external stakeholders.
• Creativity and Innovation: A passion for creative marketing initiatives and the ability to think outside the box to develop innovative campaigns.
• Strategic Thinking: Ability to develop and execute comprehensive marketing strategies that align with business objectives and target market needs.

Key Skills

• Digital Marketing
• SEO/SEM
• Campaign Management
• Content Strategy
• Analytics (GA4)

Job Type

• Work from Office

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.