Marketing Specialist

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound marketing. This is a hands-on, execution-heavy role designed for someone comfortable owning marketing responsibilities end-to-end. You will work closely with the Head of Marketing to support pipeline generation efforts, execute campaigns, and contribute directly to across-the-funnel growth. This role is ideal for someone who enjoys writing, outreach, experimentation, and driving direct impact on revenue and is looking to grow into a full-stack B2B marketer. At Publive, we are an AI-first digital experience platform, and we expect our team to reflect that. AI should be the first tool you reach for when researching, writing, planning, analysing, or building anything, not as a replacement for critical thinking, but as an enabler of better, faster work.

The core responsibilities for the job include the following:

Outbound Marketing:

• Execute outbound campaigns across email, LinkedIn, and cold calling.
• Build and manage target account lists and prospecting workflows.
• Book qualified meetings for the sales team.
• Continuously optimise messaging, sequences, and targeting.
• Track and improve response rates, meeting conversions, and pipeline contribution.

Campaign Execution (Demand Generation):

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels.
• Assist in running 1:1 and a few campaigns for target segments.
• Work closely with the Head of Marketing on campaign planning and execution.

Content and Copywriting:

• Write cold emails, LinkedIn messages, and outreach sequences.
• Develop campaign messaging and value propositions.
• Support content creation for landing pages, ads, and marketing assets.
• Continuously test and improve copy based on performance.

Webinar and Events Execution:

• Assist in planning and executing webinars and event initiatives.
• Coordinate with internal teams and external speakers.
• Drive pre-event outreach and post-event follow-ups.
• Repurpose event content into campaigns and outbound messaging.

Channel and Audience Research:

• Identify potential prospects using LinkedIn, communities, and databases.
• Build and segment lists based on ICP criteria.
• Explore new channels and opportunities for pipeline generation.

Key Metrics of Success:

• Number of qualified meetings booked.
• Response and conversion rates across outbound campaigns.
• Contribution to pipeline generation.
• Campaign execution velocity and quality.

Requirements:

• 2-3 years of experience in B2B SaaS, MarTech, Inside Sales, or SDR roles.
• Hands-on experience with cold email, LinkedIn outreach, and/or calling.
• Working knowledge of events and webinars.
• Strong copywriting and communication skills.
• Ability to execute campaigns independently with minimal supervision.
• High ownership mindset and willingness to experiment.

Preferred Qualifications:

• Experience in SaaS.
• Exposure to webinars, podcasts, or event marketing.
• Familiarity with CRM tools, email automation, and prospecting platforms.
• Prior experience in outbound or SDR roles.