Marketing Specialist

We are looking for a Marketing Specialist to promote our software solutions and generate qualified leads from international markets, primarily the US and Australia.

Key Responsibilities

• Plan, execute, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid campaigns.
• Drive qualified B2B leads for our software solutions and services.
• Research target audiences, competitors, keywords, and international markets.
• Monitor campaign performance, CPL, conversions, and ROI.
• Support website, social media, email, landing page, and marketing content.
• Handle basic SEO, keyword research, and on-page optimization.
• Develop clear marketing messages for software products and solutions.
• Track marketing performance and provide regular insights.

Requirements

• 2–4 years of experience in Digital Marketing / Performance Marketing, preferably in IT, SaaS, or software.
• Strong hands-on experience in paid advertising and lead generation.
• Working knowledge of Google Ads, LinkedIn Ads, Meta Ads, SEO, GA4, content, and email marketing.
• Good understanding of B2B marketing and international audiences.
• Strong analytical, communication, and content-writing skills.
• Ability to understand software solutions and market them effectively.
• Experience targeting US/Australian markets is an advantage.

Ideal Candidate: A hands-on marketer who can independently manage campaigns, generate leads, analyze performance, and contribute across overall digital marketing.