Marketing Specialist

ROLE OVERVIEW

We are looking for a smart, business-driven, and energetic marketing professional to join our small but growing marketing team. This is a strategic individual contributor role you will be the senior marketing force on the ground, who handles design and routine social media tasks and guided at a strategic level.

You must be deeply familiar with the IT industry ecosystem including System Integrators, Cloud, Cybersecurity, and OEM partner marketing and bring hands-on experience in content strategy, LinkedIn-focused social media marketing, event management, and MDF (Market Development Funds) utilisation.

KEY RESPONSIBILITIES

1. Content Writing

Create high-quality technical and business content for LinkedIn, company website, newsletters, email campaigns, and internal communications across all group companies.

Write whitepapers, case studies, blogs, solution briefs, and social media posts tailored to IT, Cloud, Cybersecurity, and SI audiences.

Develop a consistent brand voice and messaging framework aligned with Esconet's positioning.

Collaborate with technical teams to translate complex solutions into compelling content.

2. Social Media Strategy & LinkedIn Marketing

Own and drive the LinkedIn strategy for Esconet Technologies and its group companies.

Plan, publish, and optimise content calendars; track engagement and growth KPIs.

Guide and mentor the junior marketing resource on content publishing and basic design tasks.

Leverage LinkedIn Ads, organic campaigns, and employee advocacy programs to drive visibility and inbound interest.

3. Event Management & Vendor Coordination

Plan, manage, and execute industry events, partner summits, webinars, customer roundtables, and roadshows end-to-end.

Liaise with vendors, venues, AV teams, logistics partners, and OEM stakeholders for smooth event delivery.

Drive pre-event promotions and post-event follow-up campaigns in coordination with the sales team.

Represent Esconet at industry forums, partner events, and conferences with energy and professionalism.

5. Business-Driven Marketing & Demand Generation

Align marketing initiatives closely with sales pipeline and business development goals.

Support ABM (Account-Based Marketing) efforts by creating targeted content and campaigns for key accounts.

Track leads, campaign performance, and conversion metrics; present insights to the fractional CMO and leadership.

6. Integrated Marketing Support Across Group Companies

Act as the centralised marketing resource for all group companies under the Esconet umbrella.

Adapt messaging and campaigns for different verticals and audiences across group entities.

Maintain brand consistency while tailoring communication for each business unit.

QUALIFICATIONS & EXPERIENCE

Mandatory Requirements

4–6 years of marketing experience within the IT Industry System Integrator, Cloud, Cybersecurity, or OEM environment is non-negotiable.

Proven track record in Social Media Strategy, specifically LinkedIn B2B marketing.

Hands-on experience in end-to-end Event Management and Vendor Management.

Exceptional written English skills technical content writing, social media copywriting, and business communication.

Excellent verbal communication and stakeholder management skills.

Strong Advantage

Experience working in lean/small marketing teams with high ownership and autonomy.

Exposure to marketing for multiple brands or business units simultaneously.

Familiarity with CRM and marketing automation tools (HubSpot, Zoho, Mailchimp, etc.).

Knowledge of LinkedIn Campaign Manager and basic paid digital marketing.

Experience crafting ABM or industry-specific campaigns for IT buyers (CISOs, CIOs, IT Heads).

COMPETENCIES & PERSONALITY FIT

Business-first mindset always ties marketing activity back to sales and revenue impact.

Self-starter with the ability to work with minimal supervision in a small team environment.

Young, dynamic, energetic comfortable owning events, speaking at forums, and being the face of Esconet at external engagements.

Creative thinker who can stretch limited budgets with smart, high-impact campaigns.

Detail-oriented with strong project management and multitasking skills.

Collaborative team player who can complement and elevate a junior colleague's capabilities.

Adaptable and eager to grow with a fast-paced, scaling organisation.

WHAT WE OFFER

A high-ownership, high-visibility role with direct access to senior leadership.

Opportunity to build and shape the marketing function for a growing IT group.

Exposure to multiple technology domains Cloud, Cybersecurity, SI, and OEM ecosystems.

Dynamic and collaborative work environment with room for rapid growth.

Competitive compensation commensurate with experience.