Marketing Specialist

Karunya University is seeking an experienced and dynamic Marketing & Sales professional to lead marketing initiatives, drive student admissions and institutional outreach, strengthen the University's brand presence, and develop strategic partnerships.

• Develop and execute marketing and sales strategies aligned with institutional objectives.
• Drive student admissions through effective lead generation, conversion, and outreach initiatives.
• Identify new markets, target segments, and opportunities for growth.
• Build and maintain relationships with schools, colleges, educational consultants, corporates, and other stakeholders.
• Plan and execute digital, offline, social media, and promotional campaigns.
• Monitor campaign performance, lead generation, conversion rates, and revenue-related metrics.
• Lead and motivate the marketing and sales team to achieve targets.
• Conduct market research and competitor analysis to identify emerging trends.
• Coordinate with academic and administrative departments for marketing and admission initiatives.
• Organize and participate in education fairs, school/college visits, exhibitions, seminars, and promotional events.
• Develop partnerships and institutional collaborations that support student recruitment and brand growth.
• Prepare regular reports, forecasts, budgets, and performance updates for management.
• Ensure consistent representation of the University's brand, values, and academic offerings.

• Strong leadership, communication, presentation, and negotiation skills.
• Proven experience in marketing, sales, business development, or education marketing.
• Strong understanding of lead generation and conversion strategies.
• Experience in managing marketing campaigns and sales teams.
• Data-driven approach with strong analytical and decision-making abilities.
• Proficiency in CRM, digital marketing, social media, and MS Office.
• Willingness to travel for institutional outreach and business development activities.

• MBA in Marketing / Marketing & Sales from a recognized institution.
• Minimum 5 years of relevant professional experience in Marketing, Sales, Business Development, Education Marketing, or a related field.
• Candidates with experience in the higher education sector, student admissions, or institutional marketing will be preferred.