Marketing Specialist

We are looking for a Brand & Marketing team member for Unfold, UrbanWrk's design and build studio brand. This role will support content, digital presence, brand collaterals, website updates, PR submissions, and social media-led visibility for Unfold. The person should be able to write well, think visually, coordinate with designers and project teams, and help build a strong, premium brand presence across digital and offline touchpoints.

The role will report to the Senior Lead, Marketing.

Key Responsibilities-

Content & Brand Communication

• Write content for social media, website, blogs, case studies, brochures, presentations, signage, and other brand collaterals.
• Maintain a consistent tone of voice for Unfold across all communication.
• Build content banks around projects, design thinking, workplace trends, materials, processes, and behind-the-scenes stories.
• Work closely with the design team to convert content ideas into posts, decks, collaterals, and visual formats.

Creative & Collateral Support

• Create basic creatives when required using Canva, Freepik, AI tools, and other relevant platforms.
• Coordinate with designers for brand collaterals, pitch decks, signage, site communication, brochures, and digital assets.
• Supervise on-site branding requirements, including signage, wayfinding content, project. boards, launch communication, and client-facing material.

Website & Digital Presence

• Own website content updates, blog uploads, project pages.
• Explore Pinterest and other discovery-led platforms to improve visibility for Unfold's work.

PR, Publications & Thought Leadership

• Submit articles, project notes, photographs, and brand material to relevant design, architecture, real estate, and business publications unfold.
• Coordinate with internal teams to collect project photographs, captions, credits, and required details for media submissions.
• Support award entries, publication features, and editorial opportunities.

Coordination & Reporting

• Work with internal teams including design, BD/ projects, sales, client experience, and leadership to gather inputs and updates.
• Maintain trackers for content calendars, website updates, publication submissions, blogs, and social media activity along with recommendations and key opportunities.

Qualifications

• Strong writing and editing skills.
• Good visual sense and understanding of premium brand communication.
• Comfort with Canva, Wix, Freepik, AI tools, and basic design/content platforms.
• Basic understanding of SEO, blogs, LinkedIn, Instagram, and Pinterest.
• Ability to coordinate with designers, vendors, photographers, and internal teams.
• Interest in design, interiors, architecture, workplaces, and spatial storytelling.
• Organized, detail-oriented, and able to manage multiple small projects at once.

Preferred Skills

• 3+ years of experience in brand, content, social media, marketing, design communication, architecture/interiors, real estate, or lifestyle brands
• Experience with website management, social media content, blogs, or publication submissions will be an added advantage