Marketing Specialist Video & Content

Job Description: Marketing Specialist — Video & Content 

Role Overview

We're looking for a creative storyteller and strategic thinker who can take a brand from concept to camera-ready — and measure the impact every step of the way. In this role, you'll own the full content lifecycle: scripting, filming coordination, editing, publishing, and optimizing content across digital platforms. If you get excited by the challenge of turning a blank timeline into a scroll-stopping video that actually drives results, this role was built for you.

Key Responsibilities

 Video Production (Pre- to Post-Production)

• Plan and execute video projects from concept development and scripting through final delivery and publishing
• Edit short-form content (Reels, YouTube Shorts, ads) and long-form content (brand documentaries, tutorials, webinars) with sharp pacing, strong narrative, and on-brand aesthetics
• Handle color grading, audio mixing, motion graphics, captions, and export optimization for each platform
• Coordinate shoot logistics including scheduling, equipment prep, and on-site direction where required
• Maintain an organized asset library (raw footage, graphics, templates, brand files)

Content Planning & Strategy

• Build and manage a content calendar aligned with campaign goals, product launches, and seasonal moments
• Develop platform-specific content strategies for Instagram, YouTube, LinkedIn, and other relevant channels
• Write compelling scripts, captions, hooks, and calls-to-action tailored to each platform's format and audience
• Repurpose long-form content into snackable short-form clips, carousels, email snippets, and blog excerpts
• Collaborate cross-functionally with the marketing, product, and design teams to ensure brand consistency

 Performance Tracking & Optimization

• Monitor key content metrics (views, reach, engagement rate, click-through rate, watch time, conversions) using native analytics and third-party tools
• Generate regular performance reports with insights and data-backed recommendations
• A/B test content formats, thumbnails, hooks, and posting times to improve ongoing performance
• Stay current on algorithm changes, emerging content formats, and platform trends

Qualifications & Requirements

• 1+ year of professional experience in marketing, content creation, or video production (agency, in-house, or freelance)
• Demonstrated proficiency in at least one professional video editing tool:
• Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro, or CapCut Pro
• Experience creating content for at least two major social media platforms (Instagram
• , YouTube, LinkedIn, etc.)
• Solid understanding of short-form video best practices (aspect ratios, caption formats, hook structure, retention editing)
• Familiarity with design tools such as Canva or Adobe Photoshop for thumbnails, graphics, and templates
• Strong copywriting skills — able to write scripts, captions, and briefs independently
• Portfolio or reel demonstrating past video work (required — applicants without a portfolio will not be considered)

Nice-to-Haves (Bonus Points)

• Experience with Adobe After Effects or motion graphics
• Familiarity with SEO principles as applied to video content (YouTube SEO, metadata, tags)
• Experience with email marketing platforms (Mailchimp, Klaviyo, HubSpot) or CRM tools
• Photography skills and comfort operating a DSLR or mirrorless camera
• Basic knowledge of paid social advertising (Meta Ads, TikTok Ads)
• Experience working in a startup or fast-paced agency environment
• Knowledge of AI-assisted content tools (e.g., Descript, CapCut AI, Runway ML)