Marketing Specialist, Paid Social

About the team

The zMedia Center of Excellence team develops and implements marketing campaigns across various Paid Social and Search Engine Marketing (SEM) platforms to achieve both brand and performance goals. We help people discover Zillow and connect them to our tools and services, ultimately guiding them to their next home. The team is collaborative, data-informed and innovative. We work with a wide range of partners to support business objectives and deliver high-performing marketing campaigns.

About the role

We are seeking a new team member who has the skills, knowledge and expertise to build, manage and implement paid social campaigns at scale across multiple platforms. This team member is a performance marketer excited by new challenges and looking to develop the breadth and depth of campaign management and analytical capabilities!

Primary responsibilities will include:

• Build, QA, launch, and optimize paid social campaigns for multiple lines of business
• Improve performance by testing new creative, targeting, and advertising capabilities
• Support various paid social workstreams including campaign audits, troubleshooting, reporting, and analyses
• Collaborate asynchronously with team members in North America through Slack, email, Google Drive, and project management tools
• Attend virtual team meetings occurring during the evenings in India Standard Time
• Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

Who you are:

• 2-5 years of work experience in paid social, including hands-on execution of campaigns such as Facebook, Instagram, Pinterest, TikTok, Reddit, Snapchat, and LinkedIn with annual budgets exceeding $250K USD.
• Proven ability to effectively manage campaigns to drive strong business results
• Innovative mindset with a track record of successfully implementing experiments to improve performance
• Detail-oriented with strong quantitative and analytical skills. Experience analyzing large amounts of data from multiple sources and compiling them into insights & recommendations to improve results.
• Familiarity with incrementality testing and conversion event implementation and QA
• Strong problem-solving and time management skills
• Comfortable working asynchronously with team members in North America
• Fluent in English and strong written/verbal communication skills
• BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.