Marketing Specialist - Paid Ads (South Africa)

South Africa (100% Remote) · Full-Time Independent Contractor · $1,200–$1,500 USD/month

Own the paid channels that drive hiring and growth. You plan, launch, and optimize campaigns across Google, LinkedIn, and beyond — turning ad spend into measurable results for U.S.-based clients and CAS itself.

01 ABOUT THE ROLE

You'll manage paid advertising end-to-end — from campaign setup and creative coordination to daily optimization and performance reporting. This is a hands-on, execution-focused role for someone who is detail-oriented, data-driven, and takes full ownership of campaign performance.

Your responsibilities span paid advertising management, campaign strategy and coordination, conference and event support, and direct stakeholder communication with U.S.-based teams.

Full-time IC with exclusivity. No part-time or freelance engagements once hired.

THE IDEAL CANDIDATE

• Thinks analytically but executes with speed and reliability

• Takes ownership of campaign performance and doesn't wait to be told when something needs fixing

• Is comfortable with both the creative and data sides of paid advertising

• Communicates proactively and keeps stakeholders informed

• Wants to see their work directly drive hiring and growth outcomes

02 WHAT YOU'LL OWN

Paid Advertising Management Launch it, run it, improve it.

• Plan, launch, and manage paid ad campaigns across Google Ads, LinkedIn Ads, and other platforms

• Write and coordinate ad copy and creative assets in alignment with CAS brand standards

• Monitor campaign performance daily and make optimization adjustments to improve results

• Track and report on key metrics including impressions, clicks, conversions, and cost per lead

• Conduct A/B testing on ad copy, visuals, and targeting to improve performance over time

Campaign Strategy & Coordination Keep campaigns aligned with what matters.

• Work with Leadership and Marketing teammates to align paid campaigns with hiring and growth priorities

• Coordinate timelines, budgets, and deliverables across active campaigns

• Support Facebook and other social ad campaigns as needed

• Assist with landing page coordination and lead tracking integrations

Conference & Event Support Handle the details so nothing falls through.

• Provide administrative support for conference planning and logistics as needed

• Coordinate event-related marketing assets, registrations, and follow-up materials

• Manage pre- and post-conference outreach and campaigns

Client & Stakeholder Communication Be the confident voice behind the numbers.

• Participate in meetings with U.S.-based stakeholders to provide campaign updates

• Communicate performance results clearly and professionally via Zoom, Slack, and email

• Ask clarifying questions to stay aligned on priorities and avoid miscommunication

03 WHAT YOU'LL BRING

• Proven experience managing Google Ads and LinkedIn Ads campaigns

• Strong understanding of paid media fundamentals — targeting, bidding, creative, and conversion tracking

• Comfort working with ad budgets and optimizing toward performance goals

• Strong attention to detail and ability to manage multiple active campaigns simultaneously

• Organized, reliable, and self-directed in a fully remote environment

• Comfortable working on an EST 9:00 AM – 5:00 PM schedule

• Clear and confident English communication, written and verbal

• Comfortable participating in live meetings with U.S. stakeholders

• Coachable and open to feedback on communication style and campaign direction

03 HOW WE WORK

Ownership: Clear expectations with trust to execute Practicality: Simple, effective solutions over over-engineering Collaboration: Open communication and shared accountability Consistency: Steady progress and follow-through matter

04 WHY CAS IS DIFFERENT

We are not a gig platform. We are not a freelance marketplace. We are not short-term staffing.

We invest in professionals who want to build a real career serving U.S. clients. At CAS, you get:

• Career-level USD compensation: $1,200–$1,500/mo based on experience

• Permanent remote work — done right

• Full company equipment provided (laptop, monitor, accessories)

• 15 days PTO annually + local holidays off

• Guaranteed annual increases

• Referral rewards up to $1,000

• Monthly flexible stipend (CAS Flex Perks)

• Structured onboarding and support

• A culture that actually shows up

05 CONTRACT & EXCLUSIVITY

This is an independent contractor engagement based in South Africa. Full-time exclusivity is required — candidates must not hold other part-time or freelance engagements once hired. Conflict-of-interest checks may apply.

06 APPLICATION PROCESS

1. Application & Prescreening

2. Skills & Aptitude Assessment

3. Profile and Pre-interview Preparation

4. Client Interview

5. Employment Offer and Onboarding

READY TO TAKE THE NEXT STEP? Your next big career move starts here. https://jobs.ashbyhq.com/cas