Marketing Specialist For India and APAC

Key Roles and Responsibilities

• Market Research & Competitive Analysis: conducting market research and competitor benchmarking to understand consumer needs, preferences and trends, and to identify target markets and positioning strategies.
• Product Positioning: defining the unique value proposition of the products/services and positioning them effectively to differentiate them from competitors.
• Marketing Strategy: developing comprehensive marketing plans and strategies to reach the target audience across international markets through channels such as digital marketing, advertising, PR, events and partnerships.
• Content Creation: creating compelling content such as product descriptions, sales collateral, website copy, blog posts and social media content to engage and educate the audience.
• Campaign Management: planning and executing marketing campaigns including support for product launches and commercial initiatives to generate leads, drive sales and increase brand awareness.
• Brand Management: ensuring consistency in messaging and branding across all channels to maintain a strong and recognisable brand identity.
• Marketing Communications: developing and implementing communication strategies to convey the brand's message across international markets through mediums such as email marketing, newsletters, press releases and presentations.
• Analytics and Reporting: monitoring and analysing campaign performance using metrics such as ROI, conversion rates and customer engagement to optimise future marketing efforts.
• Collaboration: working closely with external marketing agencies and cross-functional teams such as product development, sales and customer support to align marketing initiatives with overall business objectives.
• Strategic Projects: working closely with the Head of Corporate Development on high-priority strategic projects.
• Customer Relationship Management (CRM): utilising CRM systems to track customer interactions, manage leads and tailor marketing efforts based on customer behaviour and preferences.

Candidate Profile

The ideal candidate:

• Has a proven track record in marketing management in the Region, expertise on India and industrial/SMT/PCB landscapes is important
• Has a strong interest in industrial innovation, technology and AI
• Demonstrates an entrepreneurial mindset and willingness to learn
• Thrives in fast-paced, high-growth environments
• Has excellent written and spoken English
• Is proficient with the Microsoft Office suite and AI/LLM tools

This is a full-time position offering significant learning opportunities and a compelling growth trajectory.