Marketing Specialist - APAC

Overview

• The primary responsibility of the Marketing Specialist is to support the APAC region with qualified marketing leads across the brand portfolio of the PEAK International Group. Developing and executing marketing plans to support the regional sales & service sales business plans, using digital marketing tools for end user marketing and providing dedicated marketing support for sales teams and channel partners. This position will also support the coordination of internal and external events, particularly where those relate to the marketing plans for the regions
• Key to success of this role is ability to liaise directly with the regions across, sales, service sales and service delivery to find and execute marketing solutions for the regional teams which allow them to meet their goals and in turn support the successful conclusion of the business overall Global Business Objectives
  

Role & responsibilities

• Be primary point of contact of regional sales team for marketing support, helping to better define local specific marketing needs, objectives and suggest effective tactics to achieve objectives
• Hold local responsibility for marketing expenditure within region within limits of any agreed allocated budget
• Engage with Distributors in all levels, leading the local teams in region to keep the high level of communication and support
• Regional Sales Training preparation and delivery to Distributors, along TMs, with product marketing support
• Developing strategies and tactics to support sales activity and deliver qualified leads for the region
• Marketing support for all functions of Peak region teams
• Be Voice of the Customer in region
• Responsible for leading creation, development, delivery and implementation of successful marketing plans across the region
• Measure success of marketing plans through lead tracking by status, source and campaign
• Working with key internal stakeholders, including the local Leadership Team, commercial and service teams to support the creation of marketing campaigns and captivating, case studies and user testimony
• Support preparation of regional marketing budget and monitor spend on a quarterly and annual basis
• Coordinate, plan and report outcome of internal and external events in the region. This will include but is not exclusive to show bookings and payment; cost tracking; registration and hotel bookings; coordinating inbound and outbound shipments; purchasing local event stock; ensuring Peak brand is best represented at all events
• Support with live chat and syndicating customer enquiries to relevant department as required
• Supporting the management team and group marketing team in achieving departmental and business goals
• Own local stock management including display stock holding for the region

Preferred candidate profile

• Experience working in B2B and/or technical product marketing advantageous
• Experience of owning, leading and delivering marketing plans and budgets end-to-end
• Demonstratable experience of working with diverse teams across South East Asia territory (or similar)
• Good working knowledge of digital marketing
• Self-motivator adaptable to working in team and with own initiative
• Ability to multi-task and interact with many different stakeholders
• Good understanding of brand message and company voice
• Fluent in local language (good to have) and comfortable speaking in business English required