Marketing - SEO Manager
The Media Ant · Bengaluru · onsite · Posted 37d ago
Undisclosed5–6 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
- Day-To-Day Work Organic Growth Strategy 1.
- Own and drive the end-to-end SEO strategy aligned to lead generation and business growth goals.
- Build quarterly SEO roadmaps with clear impact projections.
- Conduct advanced keyword research, competitor benchmarking, and content gap analysis.
- Improve topical authority in media planning, advertising, CTV, digital marketing, sports marketing, influencer marketing, and key industry verticals.
- Technical & Platform SEO 1.
- Optimize on-page elements: meta tags, schema, structured data, internal linking, canonical tags, robots.txt, and sitemaps.
- Conduct technical SEO audits and collaborate with Tech to resolve crawlability, indexing, and performance issues.
- Work with Product and Tech to ensure SEO best practices are integrated into the CMS and platform.
- AI & Emerging Search Optimization 1.
- Drive Answer Engine Optimization (AEO) for featured snippets and AI search summaries.
- Monitor visibility across evolving AI-driven search experiences and adapt strategies accordingly.
- Stay ahead of Google updates and search algorithm shifts to proactively maintain and grow organic performance.
- Analytics & Experimentation 1.
- Track SEO KPIs (rankings, traffic, leads, conversions, revenue contribution) and build performance dashboards.
- Run structured SEO experiments and content refresh programs to improve performance.
- Present SEO insights and growth narratives to internal stakeholders.
- Must Have 1.
- Strong expertise across technical, on-page, and content SEO.
- Proficiency in GA4, Google Search Console, SEMrush/Ahrefs, Screaming Frog (or similar tools).
- Strong understanding of site architecture, schema implementation, and internal linking strategies.
- Experience building SEO dashboards and interpreting data for decision-making.
- Strong analytical thinking and ability to translate insights into action.
- Ability to balance strategic thinking with hands-on execution.
- Good To Have 1.
- Experience with programmatic SEO or marketplace SEO.
- Familiarity with AI-driven SEO tools and automation workflows.
- Exposure to structured data frameworks and AI search environments.
- Basic understanding of SQL or working with large datasets.
- Experience with CRO and landing page optimization.
Sourced from naukri
Skills
AutomationTechnical SeoCMSCROmedia planninggap analysisAnalyticsSEOadvertisingSQLResearchArchitectureLead GenerationKeyword ResearchSeo ToolsMediaBusiness GrowthmarketingDigital MarketingArtificial IntelligenceInfluencer Marketing
About The Media Ant
The Media Ant
Marketing & Advertising
11-50
employees
2012
14 years old
Bangalore / Bengaluru, Karnataka
India
₹10.1L PA avg
Avg at The Media Ant
About
The Media Ant operates a marketplace for media options in India, facilitating advertisement placements across various platforms to improve information access.
Industries
Marketing & AdvertisingFinancial Services
Employee ratings
10 reviews
3.1/ 5
Culture
2.7
Career growth
2.9
Work-life
2.8
Employees rate it well for
Work Satisfaction33Work-Life Balance32
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