Marketing & Sales Executive (Growth Evangelist)

Role Overview

Were looking for a passionate and proactive Growth Evangelist to drive marketing initiatives, support sales outreach, and position TruliaCare as a trusted partner for US-based healthcare organizations. You will be at the forefront of our digital presence and lead generation effortstranslating ideas into results that fuel our business growth.

Key Responsibilities

• Lead Generation & Outreach
• Identify and reach out to potential healthcare clients (Hospices, ACOs, physician groups, provider networks) in the US.
• Craft compelling outreach messages for LinkedIn, email, and other channels.
• Qualify leads and coordinate initial discovery calls.
• Digital Marketing
• Manage and execute digital marketing campaignsSEO, email, LinkedIn, and content marketing.
• Drive engagement through regular posts, newsletters, and landing pages.
• Analyse campaign performance and optimize for better ROI.
• Marketing Collateral
• Create, update, and manage sales decks, one-pagers, case studies, and pitch materials.
• Use tools like Canva and Figma to design visually engaging content (nice to have).
• Content Strategy & Brand Building
• Collaborate on blogs, thought leadership articles, and social media calendars.
• Maintain brand consistency and voice across digital touchpoints.
• CRM & Reporting
• Maintain lead database.
• Prepare reports on pipeline health, campaign performance, and outreach effectiveness.

Ideal Candidate

• 3+ years of experience in B2B marketing and sales (preferably for IT or healthcare software).
• Excellent written and verbal communication skills (US audience exposure is a must).
• Experience with outbound sales, lead generation, and digital marketing tools.
• Self-starter with strong ownership, follow-through, and creative problem-solving skills.
• Working knowledge of Canva/Figma or similar tools is a plus.