Marketing Product Manager (Salesforce)

Job Summary

Marketing Product Manager (Salesforce)

Job Responsibilities

• Own MarTech products across discovery, business-case development, roadmap prioritization, delivery, adoption and value realization.
• Define product vision, strategy and roadmap based on business, customer and user needs.
• Translate and prioritize business needs into product requirements, user stories, technical requirements and measurable outcomes.
• Prioritize product features and manage the backlog in partnership with engineering, data, UX and technology teams.
• Develop solutions supporting B2B marketing and demand generation, including ABM, lead capture, nurturing, scoring, routing, campaign management and attribution.
• Drive integrations across marketing platforms, Salesforce CRM, websites, customer data platforms, analytics tools and third-party data providers.
• Define and track KPIs including adoption, funnel performance, lead-to-opportunity conversion, attribution, pipeline contribution and business value.
• Partner across Marketing, Sales, Technology, Data, Privacy, Security and Compliance to deliver scalable solutions.
• Evaluate and introduce AI-enabled marketing capabilities where they deliver measurable value.
• Manage vendors, implementation partners, contracts and platform evaluations.
• Lead change-management activities including communication, training, adoption and feedback management.
• Clearly communicate product recommendations, priorities, technical concepts and trade-offs to technical and non-technical stakeholders and executives.
• Mentor and coach junior team members and build strong internal and external partnerships.

Experience Requirements

• 5+ years of Product Management experience, ideally in B2B enterprise Marketing Technology (MarTech).
• Experience owning digital products from discovery and roadmap through delivery, adoption and value realization.
• Strong knowledge of B2B marketing and demand-generation processes, including ABM, lead management, campaigns and attribution.
• Experience with Salesforce CRM and MarTech platforms such as Marketing Cloud Account Engagement/Pardot, Demandbase, 6sense, event platforms, DAM, CMS or similar tools.
• Experience with enterprise integrations, APIs, data flows, analytics, identity/consent considerations and third-party data sources.
• Strong product strategy, roadmap, backlog management, prioritization and Agile delivery skills.
• Data-driven approach to KPIs, adoption measures, funnel metrics, attribution and business-value targets.
• Proven cross-functional stakeholder management across Marketing, Sales, Technology, Data, Privacy, Security and Compliance.
• Experience managing vendors, implementation partners, contracts and technology evaluations.
• Exposure to AI-enabled marketing capabilities.
• Excellent communication, customer-centric discovery, problem solving and change-management skills.

Additional Qualifications

• Experience with roadmap, issue and backlog management systems such as Azure DevOps.
• Experience with design tools such as Figma.
• Understanding of business intelligence, data science/engineering workflows, database concepts and architecture; familiarity with analytical languages such as Python, R, Scala or Java is beneficial.
• Motivated and self-guided learner with the ability to translate technical concepts for non-technical audiences

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.