Marketing & PR Manager (Remote)

About the Opportunity
A fast-scaling DTC (Direct-to-Consumer) fashion brand in the premium casualwear segment, we blend storytelling, digital-first marketing, and community-driven PR to build cult-like brand loyalty across India and global markets. Our campaigns drive viral engagement, influencer-led product adoption, and media buzz - all while staying rooted in sustainable, stylish aesthetics. We re looking for a savvy Marketing PR Manager to own our voice, visibility, and growth narrative - remotely, with full autonomy.

Role Responsibilities

• Own end-to-end marketing campaigns across digital (SEO, Meta, Instagram, TikTok) and traditional channels, driving traffic, conversions, and brand recall.
• Build and execute PR strategies: pitch to fashion editors, secure features in top-tier publications (Vogue, GQ, Elle), and manage influencer ambassador partnerships.
• Develop compelling brand narratives, press releases, media kits, and talking points that position Vilasitawear as a cultural leader in conscious fashion.
• Track campaign performance using Google Analytics, UTM tracking, and social insights; report ROI, optimize spend, and refine targeting monthly.
• Collaborate with product and creative teams to launch new collections with integrated marketing calendars and buzz-building tactics.
• Manage crisis comms, brand sentiment, and media follow-ups - turning feedback into opportunities for brand reinforcement.

Skills Qualifications

Must-Have

• Meta Ads Manager
• Google Analytics
• Press outreach
• Influencer marketing
• Media pitching
• Content calendars
• SEO basics
• Canva or Adobe Creative Suite

Preferred

• Experience in fashion or lifestyle DTC brands
• familiarity with PR distribution tools (e.g., Newswire, PRList)
• Basic knowledge of Shopify analytics or Klaviyo

Benefits Culture Highlights

• 100% remote work with flexible hours - build your schedule around peak productivity.
• Unlimited PTO + quarterly brand credits to wear and showcase our latest drops.
• Direct access to founders + creative freedom to test bold campaigns and own outcomes.