Marketing Platform Auto Senior Analyst

Skill required: Marketing Operations - Salesforce Marketing Cloud

Designation: Marketing Platform Auto Senior Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? The GBS CRM Marketing Automation Executive is the hands-on operational owner responsible for the accurate and compliant execution of automated customer journeys within an assigned area. Reporting to the Area Consumer Experience Manager, this role is expected to manage omnichannel campaign setup, deploy consumer segmentation, and execute campaigns. The focus is on flawless execution, strict adherence to global governance, and ensuring all regional marketing efforts leverage the CRM platform to drive engagement.

Design, implement, develop & manage Salesforce Marketing Cloud. A CRM platform that allows to create and manage marketing relationships and campaigns with customers. It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis. Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for? Education / Qualifications / Certifications Required?

University degree. Preferably, a major in Marketing or digital agency background?
ESSENTIAL

Experience Required?

Proven experience in a support or executive role within CRM or marketing automation.?

Demonstrated working experience in executing and supporting automated email and SMS campaigns.?

Past experiences in the FMCG and e-commerce industries are preferred.?

Strong understanding of CRM platforms and their role in customer communication. Certificate in Hubspot Marketing Automation and / or Salesforce Marketing Cloud?

Hands-on experience working within cross-functional teams.?

4+ years of experience in a CRM or marketing-related role.?

Technical / Functional / Leadership Skills Required?

Good analytical skills to assist in translating data and insights into reports.?

Excellent communicator in English, both verbal and written. Is well-versed with business communication.?

Confident presentation skills.?

Strong organizational skills. Comfortable with planning, executing and monitoring tasks.?

Proficiency in Microsoft PowerPoint, Excel, and Word.?

Proficient and have hands-on experience with CRM platforms and analytics dashboards.?

Performance Management & Accountability?

Communication & Storytelling?

Innovation & Growth Mindset?

Roles and Responsibilities:

Area / DRBU Campaign Execution & Deployment

Own the end-to-end execution of area/DRBU automated campaigns, including asset upload, testing, and final deployment.

Execute the deployment of consumer segmentation within the CRM platform for all regional campaigns and journeys.

Support the campaign set up & activation process, ensuring all technical and compliance checkpoints are met before launch.

Contribute to the creation and scaling of email templates, ensuring regional updating/refreshing templates adheres to brand and regulatory standards.

Technical Support & Quality Assurance

Perform rigorous QA (Quality Assurance) checks on all campaign builds, focusing specifically on audience selection rules, journey logic, and compliance disclaimers.

Utilize Proficiency with CRM platforms and analytics dashboards to execute standard campaign performance KPI tracking & reporting on effectiveness.

Actively monitor campaign performance post-launch and quickly escalate any technical or performance anomalies to the Global CRM and Automation Manager and to the Area Consumer Experience Manager.

Apply Strong organizational skills to manage the planning, execution, and monitoring of multiple concurrent marketing tasks.

Collaboration & Optimization

Leverage Hands-on experience working within cross-functional teams (e.g., Consumer activation, LEX, agencies) to ensure smooth asset and approval flow. Utilize good analytical skills to assist the Global CRM and Automation Manager in translating campaign data and insights into performance reports.

Support the implementation of Optimization recommendations based on A/B testing and performance data to enhance regional journey effectiveness.

Champion an innovation & growth mindset by seeking new, compliant ways to leverage CRM features for regional and global engagement.

Qualification Any Graduation