Marketing - Performance & SEO Specialist

Job Summary:

We are looking for a data-driven Performance Marketing & SEO Specialist with 4–5 years

of hands-on experience in digital marketing, paid media, and search engine optimization.

The ideal candidate will be responsible for driving high-quality lead generation,

improving website visibility, optimizing campaign performance, and maximizing ROI

across digital channels.

Key Responsibilities:

Performance Marketing:

• Plan, execute, and optimize paid campaigns across:
• Google Ads (Search, Display, Performance Max)
• LinkedIn Ads
• Meta Ads (Facebook & Instagram)
• YouTube Ads

Manage campaign budgets and optimize CPL, CPA, ROAS, and ROI:

• Conduct keyword research, audience segmentation, and competitor analysis.
• Create and execute A/B tests for ad creatives, landing pages, and CTAs.
• Monitor campaign performance using Google Ads, GA4, Looker Studio, and other
• analytics tools.
• Implementation of remarketing and account-based marketing (ABM) campaigns
• applicable.
• Coordinate with the design and content teams to develop high-converting ad
• creatives and landing pages.
• Generate weekly and monthly performance reports with actionable insights.

Search Engine Optimization (SEO):

• Develop and execute on-page, off-page, and technical SEO strategies.
• Conduct comprehensive keyword research and content gap analysis.
• Optimize website structure, metadata, internal linking, schema markup, and Core
• Web Vitals.
• Monitor website performance using Google Search Console, GA4, SEMrush, or
• similar tools.
• Improve organic rankings, traffic, and lead generation through SEO best practices.
• Collaborate with content writers to create SEO-optimized blogs, landing pages,
• and website content.
• Build and execute ethical backlink acquisition strategies.
• Stay updated with Google's algorithm updates and implement necessary changes.

Website & Analytics:

• Manage tracking implementation using Google Tag Manager.
• Configure and monitor conversion tracking, events, and attribution.
• Analyze user behavior and recommend UX improvements to increase conversions.
• Work closely with the web development team to improve website speed, SEO, and
• conversion performance.

Required Skills:

• Strong expertise in Google Ads and LinkedIn Ads.
• In-depth knowledge of SEO (On-page, Off-page, Technical SEO).
• Hands-on experience with:
• Google Analytics 4 (GA4)
• Google Search Console
• Google Tag Manager
• Google Ads Editor
• Looker Studio
• Ahrefs, SEMrush
• Experience with conversion tracking and attribution models.
• Understanding of landing page optimization and CRO.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management abilities.
• Hands on experience in Managing Performance Marketing/SEO Tools.