Marketing (P&L)

Notice: Immediate to 15 days Preffered

Job Description:

Paid Ads / Performance
Set channel mix and budget allocation across Meta, Google, YouTube, programmatic, LinkedIn based on CAC and funnel-stage goals
Own blended CAC, ROAS, CPL and lead-to-qualified ratios not just platform metrics
Approve bidding strategy, audience architecture, and creative testing roadmaps; review account structure monthly
Manage media budgets and pacing; escalate variance before month-end, not after

SEO
Own the technical + content + authority roadmap; sign off on site architecture and migration decisions before dev executes
Set keyword-to-business-outcome mapping (not just traffic goals) and track share of voice against named competitors
Adapt strategy for AI search surfaces AI Overviews, LLM citations, zero-click behavior

Social Media (Organic)
Define platform-wise content pillars, posting cadence and community management SLAs
Own the content calendar approval loop and brand voice consistency across accounts
Track engagement quality and audience growth as leading indicators to pipeline, not vanity numbers

ORM
Own review velocity and rating health across Google, Glassdoor, marketplaces and industry portals
Run the escalation protocol for negative sentiment response templates, escalation tiers, legal/PR thresholds
Monitor branded SERP real estate and suppression strategy; report sentiment shifts to leadership proactively

Creative Studio
Bridge performance data and creative feed winning-hook insights back into the brief
Own the brief-to-delivery pipeline: brief quality, revision limits, turnaround SLAs
Enforce brand guidelines while keeping performance creative fast and iterative

Cross-cutting responsibilities

Integrated planning: build quarterly plans where paid, organic and creative reinforce each other rather than run as silos

Team management: hire, structure and develop pod leads; run capacity planning, utilization tracking and performance reviews

Client/stakeholder ownership: QBRs, monthly reviews, escalation handling, upsell identification

Reporting: single source-of-truth dashboards with attribution logic the client actually understands

Process & automation: standardize SOPs; deploy AI and automation into reporting, creative variants, content ops and audits to lift margin per account

P&L awareness: revenue per account, delivery cost, gross margin by service line

Technical / functional

Deep hands-on in at least two pillars, working literacy in all four
Google Ads, Meta Ads Manager, GA4, GTM, Search Console, Ahrefs/Semrush, Looker Studio
Attribution modelling, incrementality basics, MMM awareness
CRM and marketing automation (HubSpot/Salesforce/Zoho); funnel and lifecycle thinking
AI tooling fluency prompt design, workflow automation (n8n/Zapier/Make), AI-assisted creative and content production

Strategic

Media planning and budget allocation logic
Category and competitor analysis; positioning and messaging judgment
Ability to defend a number — forecasting, scenario planning, unit economics

People and commercial

Managing managers, not just executors; delegation with accountability
Creative direction — the ability to critique work usefully without doing it yourself
Client communication under pressure; saying no with an alternative
Written clarity — briefs, strategy decks, escalation notes

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