Marketing Orthopaedics

Role Purpose

Lead the Orthopaedics by driving strategic brand planning, portfolio growth, new product launches, scientific engagement, and commercial excellence to achieve business objectives and strengthen market leadership.

Key Responsibilities

Strategic Brand & Franchise Management

• Develop and implement short and long-term marketing strategies for the Orthopaedics portfolio.
• Drive revenue growth, market share expansion, and profitability across assigned brands.
• Identify market opportunities, unmet customer needs, and emerging therapy trends.
• Develop annual operating plans and brand growth roadmaps.

Portfolio Management

• Manage brands across Orthopedics, Pain Management, Rheumatology, Bone Health, Sports Medicine, and Post-operative Care segments.
• Lead lifecycle management activities including new indications, line extensions, and portfolio optimization.
• Evaluate business opportunities for in-licensing, acquisitions, and new product introductions.

Scientific Leadership & KOL Management

• Build strong partnerships with leading Orthopedic Surgeons, Rheumatologists, Sports Medicine Specialists, and Key Opinion Leaders.
• Develop scientific communication strategies based on clinical evidence and treatment guidelines.
• Lead advisory boards, national scientific forums, symposiums, and speaker development programs.

New Product Launch Excellence

• Lead end-to-end launch planning and commercialization of new products.
• Develop launch strategies, market access plans, positioning, and customer engagement programs.
• Monitor launch performance and implement corrective measures to maximize growth.

Commercial & Field Force Effectiveness

• Develop impactful promotional campaigns and customer-centric marketing initiatives.
• Lead cycle meeting presentations and national sales training programs.
• Ensure effective execution of brand strategies through field teams.
• Monitor campaign effectiveness, ROI, and field feedback for continuous improvement.

Business Analytics & Market Intelligence

• Analyze market data, prescription trends, sales performance, and competitive activities.
• Develop actionable insights to improve business performance.
• Track KPIs and recommend growth interventions.

Cross-Functional Leadership

• Collaborate closely with Medical Affairs, Regulatory, Sales, Commercial Excellence, Supply Chain, Business Development, and Finance teams.
• Ensure timely execution of strategic projects and organizational priorities.
• Lead and influence cross-functional stakeholders for successful business outcomes.

Team Leadership & Capability Building

• Mentor and develop Product Managers and Assistant Product Managers.
• Build a high-performance, customer-centric marketing team.
• Drive innovation, accountability, and execution excellence within the team.

Candidate Profile

Qualification

• B.Pharm / M.Pharm / Life Sciences Graduate.
• MBA (Marketing) preferred.

Experience

• 15-20 years of pharmaceutical marketing experience.
• Minimum 5 years in Product Manager, Group Product Manager, or Marketing Manager roles.