Marketing Operations

About the Team

The Growth Marketing team at Navi is responsible for activation, engagement, and retention of users who are on the Navi App. The CLM team owns the end-to-end lifecycle of the user, through every message that reaches our customers after they install our app. We operate at high volume, with a strong focus on precision, compliance, and continuous improvement. Our mission is to make every customer communication relevant, useful, timely, and effortlessly clear - so that the customer feels Navi understands them.

About the Role

● Execute marketing campaigns end-to-end on a daily basis - setting up, scheduling, and dispatching across SMS, WhatsApp, email, and push channels with accuracy and speed.

● Maintain detailed, structured records of every campaign run - including audience segments, message variants, send times, and outcomes, so that nothing is lost or ambiguous in the audit trail.

● Work closely with the content and design team to give campaign briefs, refine them, test with real users, and finally test and execute them with high accuracy.

● Analyse the result of each campaign, get learnings, and report them, with clear insights and next steps.

● Maintain the marketing calendar, ensuring that marketing campaigns get created accurately and executed on time.

● Identify recurring friction points in the execution workflow and propose or help implement process improvements, checklists, or alerts to reduce manual error.

What We Expect From You

● A methodical, process-first approach — you follow steps precisely, document everything, and treat shortcuts as a risk .

● Strong attention to detail — you catch discrepancies in audience lists, message content, or scheduling parameters before they go out, not after.

● A collaborative instinct — you ask the right questions when a brief is unclear rather than making assumptions, and you loop in stakeholders early when something looks off.

● A structured mindset around error prevention — you naturally think in terms of checklists, version control, and confirmation steps.

Must Haves

● Proficiency in Excel or Google Sheets - for managing audience lists, tracking campaign logs, and maintaining execution records.

● Demonstrated experience in a high-volume, process-driven operations or execution role.

● Excellent record-keeping habits - can maintain a clean, auditable log of all work done with zero ambiguity.

● Ability to follow detailed SOPs precisely and raise a flag when something deviates from the defined process.

● Good written communication skills in English - for coordination with internal teams and documenting execution notes.

Good to have

Familiarity with any marketing tool like Clevertap, Moengage, Hubspot or Raven is preferred.

About Navi

We are shaping the future of financial services for a billion Indians through products that are simple, accessible, and affordable. From Personal & Home Loans to UPI, Insurance, Mutual Funds, and Gold — we're building tech-first solutions that work at scale, with a strong customer-first approach.

Founded by Sachin Bansal & Ankit Agarwal in 2018, we are one of India's fastest-growing financial services organisations. But we're just getting started!

Our Culture

At Navi, we're a place where ambition meets opportunity and ideas turn into impact quickly. We empower people with high ownership from the start, encouraging them to solve meaningful problems and build with excellence. Teams here work in an environment that values speed, collaboration and craftsmanship, while celebrating learning, growth and shared wins along the way. Whether you're shaping the future of fintech products or driving innovation behind the scenes, life at Navi means being part of a high-energy, talent-driven workplace where your contributions truly make a difference.

We're guided by our own operating system - The Navi OS - a set of principles that shape how we work and win together. You can explore them at navi.com/our-values to see what drives us every day.

If this feels like you, Navi is the place to grow, thrive, and make a real impact.