Marketing Operations Specialist

As a member of the ShipBob Team, you will...  

Grow with an Ownership Mindset : We champion continuous learning and innovation. You'll take on real problems, create tangible solutions, and drive results that move the needle for ShipBob, our merchants, and for your own professional growth. If you're ready to do the most meaningful work of your career, this is the place.  

Collaborate with Peers and Leaders Alike:  At ShipBob, leaders are accessible; feedback flows in both directions, and everyone, regardless of their seniority or role, steps up to help when needed. We hold each other to high standards because we trust each other to meet them. That combination of transparency and mutual respect is what makes the work here feel worth doing.  

Experience a High-Performance Culture and Clear Purpose:  We are results-driven and clear about what that means: our goals are specific, accountability is shared, and every team member can see how their work connects to our mission. When we hit milestones, we celebrate them together. When we fall short, we learn and move forward.  

Location: Remote in India  

Role Description:  

The Marketing Operations Specialist will join ShipBob's growing Revenue Operations organization and support the Marketing Operations function by owning reporting, campaign operations, marketing analytics, attribution, CRM data quality, and marketing technology optimization. This role will help scale ShipBob's marketing operations capabilities by delivering trusted reporting, improving operational processes, optimizing our GTM technology stack, and enabling data-informed business choices across the business.  

The ideal candidate is analytical, detail-oriented, and passionate about using data and technology to improve business outcomes. This role reports to the Director, Marketing Automation & Intelligence. 

What you’ll do:  

Support the administration, optimization, and ongoing maintenance of Salesforce, HubSpot, and other GTM systems, ensuring accurate system configuration, data integrity, and operational excellence.  

Support campaign operations, including campaign setup, quality assurance, campaign taxonomy adherence, reporting, and performance measurement.  

Support lead lifecycle management, campaign member management, facilitate routing validation, and CRM data integrity initiatives.  

Assist with marketing attribution by validating campaign data, improving attribution accuracy, and supporting attribution reporting.  

Own the preparation, validation, and distribution of Marketing and GTM Weekly Business Review (WBR) reporting, ensuring all metrics are accurate, complete, and delivered on time.  

Build, maintain, and optimize dashboards, recurring reports, self-service reporting, and ad hoc analyses across Salesforce, HubSpot, Power BI, and other GTM systems.  

Monitor marketing funnel performance, campaign effectiveness, pipeline generation, attribution, conversion rates, and key GTM KPIs, proactively identifying trends, risks, and opportunities.  

Partner with Marketing, Sales, Revenue Operations, and Business Development to define reporting requirements, KPI frameworks, and measurement strategies.  

Serve as a trusted analytical partner by translating business questions into actionable insights and recommendations.  

Perform data audits and maintain CRM data quality through governance, enrichment, deduplication, and ongoing maintenance across Salesforce and HubSpot.  

Document reporting definitions, business rule, and standard operating procedures to ensure consistency and operational excellence.  

Identify opportunities to automate reporting, streamline operational processes, and improve the scalability of Marketing Operations.  

Leverage AI and automation tools to improve reporting efficiency, optimize marketing operations workflows, and increase team productivity.  

Support strategic Marketing Operations initiatives and partner with Revenue Operations on cross-functional GTM initiatives.

Other duties/ responsibilities as necessary.    

What you’ll bring to the table:  

Bachelor's degree in Business, Marketing, Analytics, Information Systems, Computer Science, or a related field.  

2–5 years of experience in Marketing Operations, Revenue Operations, Business Analytics, Marketing Analytics, or a related analytical role.  

Hands-on experience supporting Salesforce CRM and marketing automation platforms (HubSpot or Marketo), including campaign management, reporting, workflows, and marketing operations processes.  

Experience building dashboards and reports using Power BI, Tableau, Salesforce Reports & Dashboards, or similar BI tools.  

Intermediate SQL skills preferred.  

Strong analytical skills with the ability to translate complex data into actionable business insights.  

Experience supporting marketing attribution, campaign reporting, lead lifecycle management, and funnel analytics.  

Experience supporting CRM administration, data quality, governance, and process optimization.  

Excellent attention to detail and commitment to data accuracy.  

Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.  

Excellent communication and stakeholder management skills, with the ability to partner effectively across Marketing, Sales, and Revenue Operations.  

Experience in B2B SaaS, eCommerce, logistics, or high-growth technology companies is preferred.  

Experience with marketing attribution platforms (e.g., Marketo Measure/Bizible), marketing automation, or GTM technologies is a plus.  

Perks & Benefits:  

Medical, Term & Accidental Insurance  

All Purpose Leave (casual & sick time): 12 days  

Earned Leave: 15 days  

Public Holiday: 12 days  

Generous Maternity & Paternity Leave  

Quarterly Wellness Day  

Work From Home Allowance  

See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob)  

#LI-AD1 We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and excellence; therefore, we encourage people from all backgrounds to apply to our positions.  

About You:  

Building the world’s leading full-stack fulfillment platform is challenging work. The problems we solve are complex, the pace is fast, and the bar is high. That means ShipBob’s environment isn’t the right fit for everyone, and that’s okay. If you are ready to take ownership, push boundaries, and grow alongside a team that genuinely supports each other, we would love to hear from you.  

Learn more about our core values and how we perform at a high level in our day-to-day work on our Culture page ( https://www.shipbob.com/careers/culture/ ).  

About Us:  

ShipBob is a leading global supply chain and fulfillment technology platform designed for SMB and Mid-Market ecommerce merchants to provide them access to best-in-class capabilities and to deliver a delightful shopper experience. Merchants can outsource their entire fulfillment operations, utilize ShipBob’s proprietary warehouse management system for in-house fulfillment, or take advantage of a hybrid solution across ShipBob’s dozens of fulfillment center network in the United States, Canada, United Kingdom, Europe, and Australia. ShipBob is backed by leading investors like Menlo Ventures, Bain Capital Ventures, Hyde Park Venture Partners, and SoftBank Vision Fund 2, and is one of the fastest-growing tech companies headquartered in Chicago.  

At ShipBob, every full-time employee gets access to our best-in-class AI and productivity tools from Day 1 at no cost. This isn't a pilot or a perk for select teams. It's standard for everyone. We believe innovation isn't owned by one department. Whether you're in Talent, Operations, Finance, Engineering, or Customer Success, we expect you to ask: how can this be done better, faster, or smarter? These tools are our investment in your ability to find those answers.

We may use AI-powered tools during our interview process to support things like notetaking and organizing feedback so our teams can stay focused on getting to know you. These tools help create a more consistent and thoughtful experience. That said, every hiring decision is made by a human.

ShipBob provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.     This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, c ompensation and training.  

There is no deadline to apply for this position, as ShipBob accepts applications on an ongoing basis .