Marketing Operations Specialist - Marketo

Job Summary

Marketing Operations Specialist - Marketo | Campaigns | Lead flow | 4-7 years

Role Overview

Skyhigh Security is seeking a Marketing Operations Specialist to help ensure our demand generation programs run smoothly from a systems, data and execution perspective.

This is an execution-focused role for someone early in their Marketing Operations career who enjoys working with data, marketing systems and campaign processes. You will work closely with the Marketing Operations leader and Integrated Campaign Manager to help stage, execute, optimize and report on demand generation campaigns while ensuring leads, contacts and accounts move accurately through our marketing and sales systems.

Your primary responsibilities will include supporting lead flow and attribution, contact and account enrichment, email nurtures and other always-on campaigns, while helping maintain the data quality and operational processes required for effective campaign execution and measurement.

The ideal candidate is detail-oriented, analytical and comfortable working across marketing technology, CRM data and campaign operations. You should enjoy solving data and process issues, learning how demand generation programs work end to end, and helping teams execute consistently and efficiently.

Key Responsibilities

Support Lead Flow and Attribution

• Help manage and monitor lead flow across marketing automation and CRM systems to ensure leads are routed, processed and tracked accurately.
• Support lead source, campaign and attribution processes so Marketing can understand how programs contribute to pipeline and revenue.
• Assist with troubleshooting lead flow, routing, campaign association and data synchronization issues.
• Monitor campaign and lead-processing workflows and identify exceptions or data quality issues that require attention.
• Work closely with Marketing Operations and Demand Generation teams to ensure campaign responses are captured correctly and can be reported consistently.
• Help document and maintain lead management processes, business rules and operational workflows.

Manage Contact and Account Data Quality

• Support contact and account enrichment programs that improve the quality, completeness and usability of marketing data.
• Assist with matching leads and contacts to the correct accounts and maintaining accurate account-level data.
• Help identify duplicate, incomplete or inaccurate records and support ongoing data hygiene initiatives.
• Coordinate with enrichment providers and internal teams to ensure relevant contact and account attributes are populated and maintained.
• Monitor enrichment processes and identify gaps or issues that could affect targeting, segmentation, routing or reporting.
• Help maintain the data standards needed to support effective account-based and demand generation programs.

Configure Email Nurtures and Always-On Campaigns

• Build, test and maintain email nurture programs and other always-on marketing campaigns within our marketing automation platform.
• Configure audiences, segmentation, campaign logic, email assets, forms and related campaign components as needed.
• Perform quality assurance before campaign activation to ensure data, links, tracking, segmentation and workflows are configured correctly.
• Monitor live nurture programs and help identify opportunities to improve engagement and campaign performance.
• Support updates to existing nurture streams as messaging, content, audiences and campaign priorities evolve.
• Assist Demand Generation with other recurring and automated campaigns as appropriate.

Support Integrated Campaign Execution

• Work closely with the Integrated Campaign Manager to translate campaign requirements into the systems, audience and data configurations needed for execution.
• Support campaign setup, audience segmentation, list preparation, tracking and reporting requirements.
• Help ensure campaigns are configured consistently across marketing automation and CRM systems.
• Coordinate with campaign owners to validate that operational requirements are complete before launch.
• Assist with campaign testing, troubleshooting and post-launch optimization.
• Help improve campaign execution processes so programs can be launched more efficiently and with fewer operational issues.

Support Campaign Measurement and Reporting

• Help ensure campaigns are structured and tagged correctly so performance can be measured accurately.
• Support the preparation of campaign performance and funnel reporting.
• Assist in validating marketing data used for reporting on engagement, lead flow, pipeline and campaign effectiveness.
• Investigate reporting discrepancies and work with the Marketing Operations team to resolve underlying data or process issues.
• Help maintain dashboards, reports and recurring performance views as needed.
• Use campaign results and operational data to help identify opportunities for improvement.

Improve Marketing Operations Processes

• Help document repeatable Marketing Operations processes and campaign execution standards.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.