Marketing Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing Operations Manager based in Canada.

This role offers the opportunity to become the operational foundation behind a growing marketing organization by combining technology, data, and strategic execution. You will manage and optimize the marketing technology ecosystem, enabling teams to scale campaigns, improve performance measurement, and drive business growth. The position blends technical expertise, analytics, process improvement, and cross-functional collaboration across marketing and sales teams. You will build scalable systems, improve data quality, and create reporting frameworks that turn marketing activities into measurable outcomes. Working in a remote environment, you will have the autonomy to design solutions, introduce innovative workflows, and improve operational efficiency. This is an ideal opportunity for a marketing operations professional who enjoys building infrastructure, leveraging automation, and driving meaningful impact through data.

Accountabilities:: The Marketing Operations Manager will act as the operational backbone of the marketing function, owning marketing systems, integrations, analytics, and processes that enable efficient growth. This role requires a combination of technical understanding, strategic thinking, and strong collaboration skills to improve campaign performance and support business objectives.

Manage and optimize marketing technology platforms, including marketing automation, webinar, CRM, and related operational tools.

Design, maintain, and improve integrations between marketing and sales systems to ensure accurate and reliable data flows.

Develop connections with data platforms and product analytics tools to strengthen insights and reporting capabilities.

Build dashboards, attribution models, and performance reports that translate marketing activities into measurable business outcomes.

Partner with leadership to define key performance indicators aligned with pipeline generation and revenue objectives.

Own lead management processes, including lead capture, lifecycle management, scoring models, segmentation, routing rules, and sales handoffs.

Establish and maintain data governance practices to improve data quality, consistency, and operational reliability.

Identify operational gaps and create scalable processes, templates, and workflows that enable marketing teams to work more efficiently.

Manage project priorities, communicate progress and recommendations, and support continuous improvement initiatives.

Leverage AI tools and automation solutions to reduce repetitive work, increase productivity, and improve marketing execution.

Requirements:

The ideal candidate is a hands-on marketing operations professional with strong experience managing technology ecosystems, analyzing data, and improving processes. You should be comfortable working across marketing, sales, and technical teams while bringing a practical, innovation-focused approach to automation and AI adoption.

4–6+ years of experience in marketing operations, marketing technology, or a related field.

Hands-on experience with marketing automation platforms such as HubSpot.

Working knowledge of CRM platforms, with experience in Microsoft Dynamics 365 considered an asset.

Experience building and managing integrations between marketing and sales systems.

Strong understanding of data flows, system architecture, and troubleshooting within marketing technology environments.

Ability to create and maintain dashboards, reports, attribution models, and performance analytics.

Strong analytical skills with the ability to interpret data, identify trends, and provide recommendations to leadership.

Experience supporting B2B go-to-market strategies, ideally across enterprise and self-service business models.

Demonstrated experience implementing AI tools, automation workflows, or AI agents to improve marketing productivity.

Strong project management, communication, and stakeholder collaboration skills.

Ability to work independently, prioritize multiple initiatives, and operate effectively in a remote environment.

Benefits:

Competitive salary range of CAD $80,000–$120,000 per year, depending on location, skills, and experience.

Additional incentive opportunities as part of the overall compensation package.

Fully remote work environment with flexibility and autonomy.

Comprehensive medical and employee benefits for eligible full-time employees.

Opportunity to work on impactful marketing technology and data initiatives.

Collaborative and inclusive culture focused on innovation, ownership, and continuous improvement.

Professional growth opportunities and support for career development.

Access to learning resources and initiatives designed to strengthen skills and leadership capabilities.

Opportunity to contribute to technology-driven solutions that influence how organizations understand markets and audiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1