Marketing Operations Manager

About the Role

The Marketing Operations Manager will play a critical role in supporting A-LIGN’s marketing strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics, and fast-paced execution.

Reports to:

VP of GTM Operations

Pay Classification: 

Full-Time, Exempt

Responsibilities

Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements

Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives

Utilize data orchestration tools like RingLead to scale our record management and hygiene programs

Collaborate to enhance enrichment programs through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods

Maintain and enhance data quality through enrichment tools and lead routing systems

Define and track, along with leadership, KPIs relevant to the marketing organization

Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows

Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack

Own and maintain a rolling marketing project backlog, ensuring all active and queued initiatives have defined owners, timelines, and acceptance criteria before work begins

Translate ambiguous marketing requests into scoped, actionable work items with clear objectives, resource requirements, and success measures

Partners with marketing leadership to anticipate operational needs one to two quarters ahead, building infrastructure and processes before they become bottlenecks

Apply a consistent, transparent prioritization framework to incoming requests and competing initiatives, evaluating each against expected business impact, level of effort, and strategic alignment before committing team capacity

Minimum Qualifications

EDUCATION

Bachelor’s degree in marketing, business, or other relevant fields preferred

EXPERIENCE

3+ years of experience in marketing operations or related roles

Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to market leaders

Ability to manage marketing programs using Asana as a project management tool

Strong understanding of marketing automation, email marketing, and campaign analytics

Proficiency in managing and integrating marketing tech stacks

Proven knowledge of relevant tools and platforms

CRM & Automation: Salesforce, Pardot

Lead Management & Routing: RingLead, Chili Piper

Data Enrichment: ZoomInfo, Apollo, Clay

 Analytics & Reporting: Google Analytics, Looker

Project Management: Asana

Excellent communication and organizational skills

Ability to work independently and collaboratively across teams

SKILLS

Ability to meet deadlines with a high degree of motivation

Excellent communication skills

Thrives in a fast-paced environment

Ability to work individually as well as collaboratively