Marketing Operations Manager

Were seeking a Marketing Operations Manager to join our rapidly growing team. In this role, youll spearhead the optimization of our marketing operations, from technology implementation to lead management and conversion strategies. Your expertise will guide the planning and execution of email campaigns, in-app messaging, and other initiatives aimed at improving trial and upsell conversions. Collaborating across departments, youll drive e-commerce bookings and refine our marketing funnel. If youre ambitious, results-driven, and ready to impact our marketing efficiency directly, wed love to hear from you.

Responsibilities

• Identify and implement new marketing technologies.
• Lead the integration of marketing automation and CRM systems.
• Manage incoming leads and coordinate handoff to sales.
• Plan and execute strategies to improve trial and upsell conversion rates.
• Design, build, and maintain reports on e-commerce activity.
• Execute and measure conversion tests and experiments.
• Collaborate with internal teams to optimize landing pages and marketing funnels.
• Evaluate customer experience across multiple channels and touchpoints.
• Optimize user funnels and instrument conversion points.
• Evaluate emerging technologies for potential adoption.

Requirements And Skills

• BS/MS degree in finance, economics, mathematics, science, marketing, or a related field.
• 5-8 years of experience in digital marketing or e-commerce.
• Experience optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Omniture).
• Working knowledge of HTML, CSS, and JavaScript development preferred.
• Up-to-date with the latest trends and best practices in online marketing and measurement. This job is provided by Shine.com