Marketing Operations & Generalist

Position: Marketing Operations & Generalist Specialist

Experience: 13 years of full-time experience in marketing operations or generalist roles

Location: Gurgaon

SPOC: Simran Shah ([email removed])

About Sav:

Sav is a Series A-stage company, founded by experienced operators with backgrounds across global banking, payments, and financial infrastructure. The company is backed by institutional investors and strategic partners, supporting its build-out at the intersection of open finance, AI, and regulated financial products.

Operating across the GCC with a growing global footprint, Sav is building an autonomous finance platform that unifies how consumers spend, save, invest, and manage credit. The company has been recognized among the UAE Future 100, Deloitte Fast 50, and as a Top 10 AI startup in MENA by Google for Startups.

We operate across three core layers - data, intelligence, and products - to create a seamless financial system.

• Our data layer aggregates real-time financial information across institutions using open finance frameworks.
• Our intelligence layer applies AI to identify opportunities, automate decisions, and optimize financial outcomes.
• Our product layer embeds regulated financial offerings directly into the consumer journey.

This integrated stack creates a 360 platform to continuously launch and scale new financial products across markets.

The Role:

This role supports Sav’s marketing team across day-to-day operations and execution, offering broad exposure across multiple marketing functions rather than confining you to a single niche.

You will take end-to-end ownership of executional tasks, coordinate cross-functionally across teams, and manage recurring marketing workflows. Sitting at the intersection of creative execution and operational tracking, this position is ideal for a hands-on, highly organized marketer looking to evolve into a well-rounded marketing generalist as they scale with the company.

What You Will Do:

i. Retention Marketing

• Support the execution of lifecycle and retention campaigns across email, push notifications, and other user communication channels.
• Draft compelling campaign copy, set up basic campaign workflows, and coordinate with design teams for asset creation.
• Assist in building user segmentations and carrying out flawless campaign execution.
• Maintain campaign performance reports, track core engagement metrics, and log results.

ii. Content & Social Media

• Bring a strong understanding of content strategies to brainstorm fresh ideas and contribute to broader campaign concepts.
• Brief, coordinate with, and manage creative timelines with the design and content teams to ensure assets go live on schedule.
• Support the social media content calendar, scheduling and publishing posts across all active platforms.
• Monitor social media performance, maintain basic reporting, and stay tuned into industry trends to spot content opportunities.

iii. SEO & Blog Operations

• Create, format, and publish blog content directly onto the website content management system.
• Apply basic on-page SEO principles (keyword insertion, meta descriptions, title tags, and internal linking) during publishing.
• Maintain the editorial pipeline to ensure consistent, timely content output across channels.
• Track foundational SEO metrics and blog engagement performance over time.

iv. Influencer & Creator Outreach

• Conduct research to identify relevant influencers, creators, and partners aligned with the brand.
• Build, structure, and continuously update creator outreach lists.
• Reach out to prospective partners, negotiate basic terms, and coordinate campaign execution and follow-ups.
• Track influencer campaign performance, deliverables, and ROI reporting.

v. Reporting & Analytics

• Consolidate data from multiple marketing touchpoints into structured regular reports.
• Track overall campaign performance, user conversion, and functional metrics across retention and social media.
• Identify foundational performance trends, providing actionable insights to refine future execution.
• Ensure end-to-end tracking parameters (UTMs, tags) are correctly implemented prior to launching campaigns.

Experience and Qualifications:

• 1–3 years of experience in hands-on marketing execution, marketing operations, or generalist roles (fintech/consumer app experience is a plus).
• Comfortable operating across both creative tasks (copywriting, ideation) and operational workflows (spreadsheets, scheduling, tracking).
• High degree of organization with a proven ability to follow timelines and manage multiple parallel projects.
• Strong written communication skills and an eye for detail, tone, and brand consistency.
• Basic comfort working with numbers, performance dashboards, and spreadsheets.
• Adaptable mindset with a strong willingness to learn new marketing platforms, tools, and workflows.
• Strong self-starter capability to take a brief and run with execution independently.

Why Join Sav?

• Be part of a mission-driven fintech scaling across the GCC.
• Gain hands-on exposure across the entire marketing funnel with direct impact on user growth.
• Work alongside a passionate and visionary leadership team.
• A flat, fast-paced, no-drama culture with high ownership and high trust.
• Collaborate with a globally distributed team of experienced builders.